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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-associate-real-exam-questions/
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课程名称：Salesforce认证市场营销助理考试题目 课程概述： Salesforce认证市场营销助理（Marketing Associate）资格旨在为有意在Salesforce生态系统内开始市场营销职业的人士提供支持。该课程由CertCraft学院提供，适合新手了解Salesforce Marketing Cloud Engagement的基本原则和平台能力。该认证基于一个多项选择考试，适合在Marketing Cloud Engagement中拥有最多6个月经验的学习者，帮助他们在数字营销的基础上建立坚实的基础，了解Salesforce工具如何支持客户互动并解决常见的商业需求，使用行业标准的做法。 适合人群： - 探索Salesforce市场营销职业的人士 - 对Salesforce Marketing Cloud Engagement有最长6个月熟悉度的学习者 - 有兴趣学习营销人员如何使用Salesforce工具进行客户沟通和潜在客户开发的人 - 有意考取未来认证如Marketing Cloud Email Specialist或Marketing Cloud Administrator的人 学习内容： 完成课程的学生将能够： - 理解市场营销概念，如指标、受众定位、同意和隐私 - 熟悉Marketing Cloud Engagement的组成部分、功能和工具 - 学会运用数字营销策略来支持商业目标 - 探索在Marketing Cloud中使用电子邮件工具、Journey Builder和报告功能的方法 课程不涵盖： - 管理或配置Marketing Cloud - 使用SMS或推送等消息渠道 - 与Marketing Cloud Account Engagement（以前的Pardot）工作 - 编写HTML、CSS、SQL或AMPscript 考试信息： - 格式：40道多项选择题 + 最多5道未评分题 - 时长：70分钟 - 及格分数：65% - 考试版本：与Salesforce 2024年夏季版本一致 - 费用：75美元 + 相关税费 - 重新考试费用：免费 - 交付方式：在线或在认证考试中心（监考） 考试大纲： Salesforce认证市场营销助理考试评估考生在以下几个方面的知识和技能： 1. 市场营销概念：28% 2. Marketing Cloud Engagement基础：22% 3. 电子邮件发送和旅程：22% 4. 数据管理：18% 5. 报告和分析：10% 该课程为希望进入Salesforce生态系统市场营销领域的学习者提供了一个全面的学习平台，帮助他们在数字营销方面奠定坚实的基础。
About the Salesforce Marketing Associate Course by CertCraft InstituteThe Salesforce Certified Marketing Associate credential is intended for individuals seeking to begin a career in marketing within the Salesforce ecosystem. Offered through CertCraft Institute, this course supports learners who are new to Salesforce Marketing Cloud Engagement and want to understand essential marketing principles and platform capabilities.This certification is based on a multiple-choice exam for those with up to 6 months of experience in Marketing Cloud Engagement. It helps learners build a strong foundation in digital marketing by covering how Salesforce tools support customer engagement and solve common business needs using industry-standard practices.Who Should Take This CourseThis course is suited for:Individuals exploring a career in marketing with SalesforceLearners with up to 6 months of familiarity with Salesforce Marketing Cloud EngagementThose interested in learning how marketers use Salesforce tools for customer communication and lead generationPeople considering future certifications like Marketing Cloud Email Specialist or Marketing Cloud AdministratorWhat You Will LearnStudents who complete this course will:Understand marketing concepts such as metrics, audience targeting, consent, and privacyGain familiarity with Marketing Cloud Engagement's components, features, and toolsLearn how to use digital marketing strategies to support business goalsExplore the use of email tools, Journey Builder, and reporting features within Marketing CloudWhat This Course Does Not CoverThis course does not require or focus on:Administering or configuring Marketing CloudUsing messaging channels like SMS or PushWorking with Marketing Cloud Account Engagement (formerly Pardot)Writing HTML, CSS, SQL, or AMPscriptExam InformationFormat: 40 multiple-choice questions + up to 5 unscored questionsDuration: 70 minutesPassing Score: 65%Exam Version: Aligned to Salesforce Summer ‘24 releaseFee: $75 USD + applicable taxesRetake Fee: FreeDelivery: Online or at a certified testing center (proctored)Resources: No reference materials allowed during the examPrerequisites: NoneCandidates may leave feedback on individual exam questions during the test session.Exam OutlineThe Salesforce Certified Marketing Associate Exam measures a candidate's knowledge and skills related to the following objectives.Marketing Concepts: 28%Describe key components of a marketing strategy and how they align with the overall marketing purpose.Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.Marketing Cloud Engagement Basics: 22%Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.Given requirements, determine a proper Cloudpage form submission setup.Email Sending and Journeys: 22%Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.Given a scenario, identify the recommended configuration for the email send wizard settings.Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.Given a scenario, identify which journey functionality should be used to address business needs.Given a scenario, identify how to accomplish content rendering validation.Data Management: 18%Given a scenario, summarize the various data import mechanisms and requirements.Configure settings when creating a new data extension, including settings for data fields.Given a scenario, recommend the best way to interpret a data extension to identify the desired target dataReporting and Analytics: 10%Identify where specific data can be found in Marketing Cloud Engagement.Interpret undesired send results and possible deliverability consequences.
