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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-associate-exam-questions/
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课程名称：Salesforce认证市场营销助理考试问题 概述： 欢迎参加Salesforce认证市场营销助理课程！本课程将为您提供成功通过Salesforce认证市场营销助理认证考试所需的知识和技能。无论您是市场营销专业人士还是Salesforce初学者，本课程都能帮助您理解Salesforce Marketing Cloud的核心功能，并应用有效的市场营销策略来优化营销活动。 课程内容： 1. **市场营销概念（28%）** - 解释市场营销策略的关键组成部分及其与商业目标的对齐方式。 - 识别市场营销活动中电子邮件选择加入流程的要求。 - 理解地区隐私法律并确保市场营销活动的合规性。 - 定义电子邮件活动的目标、指标和绩效评估。 - 确定不同客户体验的正确内容和信息传递。 2. **Marketing Cloud Engagement基础（22%）** - 识别区域和特定业务的账户结构解决方案。 - 在活动中应用Marketing Cloud Engagement（MCE）的基本功能。 - 利用Salesforce资源进行培训、支持和故障排除。 - 区分订阅者密钥、联系人密钥和联系人ID。 - 根据业务需求配置Cloudpage表单提交。 3. **电子邮件发送与旅程（22%）** - 设置和激活满足正确入场标准的旅程。 - 配置电子邮件发送向导设置以适应不同的活动场景。 - 理解模板组件与内容块之间的区别。 - 根据特定业务需求选择合适的旅程功能。 - 在不同邮箱客户端和设备中验证内容渲染。 4. **数据管理（18%）** - 描述数据导入机制及其要求。 - 配置数据扩展和适当的字段设置。 - 分析数据扩展以识别目标受众。 5. **报告与分析（10%）** - 在Marketing Cloud Engagement中查找特定数据和报告。 - 解释电子邮件发送结果并识别潜在的可送达性问题。 该课程将为您提供必要的技能，帮助您在Salesforce Marketing Cloud环境中成功实施市场营销策略，并为您的职业发展打下坚实的基础。
Salesforce Certified Marketing Associate Course by ITCertify ZoneWelcome to the Salesforce Certified Marketing Associate course! This course equips you with the knowledge and skills needed to succeed in the Salesforce Certified Marketing Associate certification exam.Whether you are a marketing professional or a Salesforce beginner, this course will help you understand the core features of Salesforce Marketing Cloud and apply effective marketing strategies to optimize campaigns.What You Will LearnMarketing Concepts (28%)Explain key components of a marketing strategy and how they align with business goals.Identify requirements for email opt-in processes in marketing campaigns.Understand regional privacy laws and ensure compliance in marketing activities.Define email campaign goals, metrics, and performance evaluation.Determine the right content and messaging for different customer experiences.Marketing Cloud Engagement Basics (22%)Identify solutions for regional and business-specific account structures.Apply essential features of Marketing Cloud Engagement (MCE) in campaigns.Use Salesforce resources for training, support, and troubleshooting.Differentiate between subscriber keys, contact keys, and contact IDs.Configure Cloudpage form submissions based on business requirements.Email Sending and Journeys (22%)Set up and activate journeys with the correct entry criteria.Configure email send wizard settings for different campaign scenarios.Understand the difference between template components and content blocks.Choose the right journey functionality for specific business needs.Validate content rendering across different email clients and devices.Data Management (18%)Describe the data import mechanisms and their requirements.Configure data extensions with proper field settings.Analyze data extensions to identify the target audience.Reporting and Analytics (10%)Locate specific data and reports within Marketing Cloud Engagement.Interpret email send results and recognize potential deliverability issues.
