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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-associate/
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课程名称：Salesforce认证市场营销助理 课程概述：欢迎参加Salesforce认证市场营销助理课程！本课程旨在为您提供必要的知识和技能，以帮助您在Salesforce认证市场营销助理认证考试中取得成功。该课程非常适合市场营销专业人士和Salesforce初学者，涵盖了Salesforce营销云的所有基本方面，确保您能够有效实施营销策略并优化您的营销活动。 课程目标：在本课程中，您将学习： 1. **市场营销概念（28%）** - 描述市场营销策略的关键组成部分及其与整体营销目标的对齐方式。 - 确定在营销活动中实施有效的电子邮件选择加入流程的关键要求。 - 了解地区隐私法并在市场营销活动中遵循隐私标准。 - 举例说明基本电子邮件目标和指标，并评估营销活动的成功性。 - 概括在客户体验场景中向目标受众传达的内容和信息类型。 2. **营销云参与基础（22%）** - 确定营销云参与中针对地区或业务相关帐户结构的解决方案。 - 在各种营销活动中应用营销云参与（MCE）的基本功能。 - 利用Salesforce策划的资源，在使用营销云参与时获得帮助、培训和支持。 - 区分订阅者密钥、联系密钥和联系人ID，以独特标识订阅者。 - 根据要求确定适当的Cloudpage表单提交设置。 3. **电子邮件发送和旅程（22%）** - 概述激活旅程和配置入境标准的必要配置。 - 在特定场景中识别电子邮件发送向导设置的推荐配置。 - 在构建营销云参与中的电子邮件时区分模板组件和内容块。 - 确定在特定场景中应使用哪种旅程功能来满足商业需求。 - 在各种场景中完成内容呈现验证。 4. **数据管理（18%）** - 概括不同场景的数据导入机制和要求。 - 在创建新的数据扩展时配置设置，包括数据字段的设置。 - 推荐在特定场景中识别期望目标数据的最佳方式。 5. **报告与分析（10%）** - 识别在营销云参与中可以找到的特定数据。 - 解释不理想的发送结果并了解可能的可送达性后果。 立即注册，以提升您的市场营销技能，并为认证考试做好充分准备！
Welcome to the Salesforce Certified Marketing Associate course! This course is designed to provide you with the knowledge and skills necessary to excel in the Salesforce Certified Marketing Associate certification exam. Ideal for marketing professionals and Salesforce beginners, this course covers all essential aspects of Salesforce Marketing Cloud, ensuring you are well-prepared to implement effective marketing strategies and optimize your campaigns.Course ObjectivesIn this course, you will learn to:Marketing Concepts (28%)Describe key components of a marketing strategy and how they align with the overall marketing purpose.Identify key requirements for implementing an effective email opt-in process in a marketing campaign.Understand regional privacy laws and uphold privacy standards in marketing activities.Provide examples of basic email goals, metrics, and assess the success of a marketing campaign.Summarize the type of content and message conveyed to target audiences in customer experience scenarios.Marketing Cloud Engagement Basics (22%)Identify solutions for regional or business-related account structures in Marketing Cloud Engagement.Apply essential features of Marketing Cloud Engagement (MCE) for various marketing activities.Utilize Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.Determine the proper Cloudpage form submission setup based on requirements.Email Sending and Journeys (22%)Outline the necessary configurations to activate a journey and configure entry criteria for successful activation.Identify the recommended configuration for email send wizard settings in given scenarios.Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.Identify which journey functionality should be used to address business needs in given scenarios.Accomplish content rendering validation in various scenarios.Data Management (18%)Summarize the various data import mechanisms and requirements in different scenarios.Configure settings when creating a new data extension, including settings for data fields.Recommend the best way to interpret a data extension to identify the desired target data in given scenarios.Reporting and Analytics (10%)Identify where specific data can be found in Marketing Cloud Engagement.Interpret undesired send results and understand possible deliverability consequences.Enroll now to enhance your marketing skills and prepare effectively for the certification exam!
