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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-campaign-management/
课程评论：没有评论
课程名称：Salesforce 活动管理 课程概述：本课程将带您了解 Salesforce Lightning Experience 中活动的概念和设置，同时还将介绍一些来自 Marketing Cloud 的高级工具。完成本课程后，您将能够设置和运行自己的活动，并创建中等复杂度的报告和仪表板以跟踪这些活动。此外，您将了解 Salesforce 提供的管理市场营销方面的更多高级工具，包括： 1. **Audience & Data Studio**：让您捕获、统一和激活数据的强大平台。 2. **Advertising Studio**：帮助您与客户和潜在客户互动。 3. **Mobile Studio**：使您能够通过个性化的移动信息与客户在任何移动设备上进行沟通。 4. **Email Studio**：协助您构建和发送从基本新闻通讯到最复杂活动的个性化电子邮件。 5. **Social Studio**：一个集中解决方案，用于管理、安排、创建和监控社交媒体帖文，您可以按品牌、地区或多个团队和个人进行组织。 6. **Journey Studio**：帮助您设计和自动化活动，引导客户与品牌的互动旅程。 7. **Interaction Studio**：用于实时互动管理，优化客户体验。 希望您在学习这些模块时能享受愉快的过程，期待您的反馈和评论。
This class will run you through the concepts and setup of Campaigns in Salesforce Lightning Experience and also touch upon some more advanced tools from Marketing Cloud. You will be able to setup and run your campaings after taking this course as well as creating medium complexity reports and dashboards to track those campaings.Also you will get some details on the more advanced tools that Salesforce offers for managing the marketing side (also a demo of Social Studio) of your business like:Audience & Data Studio that allows you to capture, unify, and activate your data using this powerful platform.Advertising Studio that helps you engage with your customers and prospects.Mobile Studio that helps you to reach customers on any mobile device with personalized mobile messaging.Email Studio, which helps you build and send personalized email from basic newsletters to the most complex campaigns.Social Studio which is a one-stop solution to manage, schedule, create, and monitor posts. You can organize posts by brand, region, or multiple teams and individuals in a unified interface.Journey Studio which helps you design and automate campaigns that guide customers through their journey with a brand.Interaction Studio used to manage customer experiences with real-time interaction management.Hope you will have a great time going through my modules and looking forward for your feedback and comments.
