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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-b2b2c-comm-lightning-with-hands-on-exp/
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课程名称：Salesforce B2B2C 电子商务在 Lightning 上的应用（包含实践经验） 课程概述： 本课程将介绍Salesforce B2B2C电子商务Lightning的基础知识，并提供实时操作体验。学员将能够配置一个功能齐全的B2C或D2C电子商务商店，进而获得实际操作的经验。 课程内容： 1. 了解B2B2C的概念： - 不同的电子商务模型及其在不同商业场景中的适用性： - B2B（企业对企业）：企业向另一公司出售产品或服务。 - B2C（企业对消费者）：公司向消费者出售产品或服务。 - B2B2C（企业与企业对消费者）：公司与另一组织合作，向最终客户出售产品或服务。 - D2C（直接面向消费者）：企业或品牌直接向最终消费者销售产品。 - B2C2B（企业对企业对消费者）。 2. B2B与B2C的差异： - B2B：适用于分销商和零售商，订单量大，通常有预先商定的合同。 - B2C：主要面向终端消费者，订单量小，其中客人购物的使用较为常见。 - 比较两者在上交叉销售和附加销售需求的不同。 3. Salesforce B2B2C电子商务的意义及优势： - 快速上市时间。 - 可信赖的平台。 - 智能化体验。 - 合作伙伴生态系统。 4. Salesforce B2B2C电子商务的功能特点： - 体验管理。 - 商店管理。 - 购物车与结账。 - 产品发现。 - 商品分类和营销。 - 商店前端页面。 5. 配置B2B2C电子商务商店： - 电子商务基础配置。 - 配置购物者档案和权限集。 - 添加远程和受信任站点。 - 创建B2B2C商店并添加商店数据。 6. 商店管理： - 配置自注册。 - 配置访客访问。 - 创建和配置结账的Apex类。 - 设定支付处理。 - 激活和访问商店。 通过该课程，学员不仅能够深入了解Salesforce B2B2C电子商务的基础，还能获得丰富的实践经验，为今后的职业发展打下坚实基础。
==========================================================================================A course on Salesforce B2B2C Commerce on Lightning, which hands-on experiences. This course will not only introduce you to Salesforce B2B2C Commerce Lightning but will allow you to configure a fully integrated and functional B2C or D2C Commerce store. Therefore you would also gain hand on experience with this course.---------------------------------------------Course Content---------------------------------------------What is B2B2C---------Different Commerce Models and its applicability in different Business scenariosB2B - Business sells its product or service to another companyB2C - Companies that sell their products or services to the consumerB2B2C - Company sells its product or service in partnership with another organization to an end customerD2C - A business or brand sells their products directly to the end consumerB2C2BPartnershipsB2B VS B2C-------Difference between the two commerce models B2B For Distributors and retailersB2C For end consumerB2B Users are buyersB2C Users are shoppersB2B Guest buying is not generally usedB2C Guest shoppers are heavily usedB2B Orders are huge with large quantitiesB2C Orders are smallB2B Usually distributors/retailers have pre-negotiated contract with the manufacturersB2C Shoppers might not have such contractsB2B Less no requirements for up-sell/cross sellB2C More requirements for up-sell/cross sellWhat Is Salesforce B2B2C Commerce and why to use it-------------------------------Fast time to marketTrusted platformIntelligent experiencesPartner ecosystemSalesforce B2B2C Commerce Features----------------------Experience ManagementStore managementCart and checkoutProduct DiscoveryCatalog and merchandisingStorefront pagesConfigure B2B2C Commerce Store--------------------Commerce Baseline ConfigurationConfigure Shopper Profile and Permission SetAdd Remote and Trusted SitesCreate B2B2C Storefront and Add Storefront Data----------------------------Create StorefrontActivate Commerce EinsteinConfigure NavigationManaging the Store-----------Configure Self RegistrationConfigure Guest AccessCreate and Configure Apex Classes For CheckoutSetUp Payment ProcessingActivate and Access Store==========================================================================================
