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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-transformation-sales-fundamentals-101-to-advanced/
课程评论：没有评论
课程名称：销售转型精通：现代销售的动态 课程概述：在“销售转型精通”课程中，您将踏上一个转型之旅，深入了解当代销售策略的复杂性，探索重新定义成功的创新方法和关键组件。课程分为多个部分，具体内容如下： 第一部分：销售转型简介 熟悉销售转型的基本原则，为深入探索奠定基础。 第二部分：销售转型探索画面 深入了解行动范围及4E敏捷转型矩阵，揭示有效销售转型的基本组成部分。 第三部分：转型方法对话 解锁结构DNA金字塔、解决方案矩阵和3S六阶段结构，获取驱动成功转型方法的对话洞察。 第四部分：关键分类补充 理解销售策略、客户关系管理（CRM）和目标宇宙分类等关键元素，探讨市场营销、智能销售目标和投资回报率（ROI）在转型过程中的作用。 第五部分：3S的描述性阐述 探索3S框架：基础、充能、装备、赋能、演变和有效。理解每个阶段如何推动全面的销售转型。 第六部分：探索人员 深入了解各种商业和销售领导结构、人才生命周期管理及技能矩阵的演变，探讨人才识别、参与和获取。 第七部分：认知 理解品牌矩阵、服务解决方案和在销售转型过程中发挥关键作用的认知动态。 第八部分：游乐场 探索全球目标光谱，包括地理、行业、领域及垂直销售市场，掌握销售领域的多样化平台。 第九部分：平台 了解支持销售的复杂系统和基础设施，包括商务开发销售系统、业务持续性计划（BCP）、数据仓库、信息安全及IT基础设施。 第十部分：流程 深入探讨销售流程、以客户为中心的方法以及高效流程在推动成功销售转型中的关键作用。 第十一部分：政策 探索核心政策、奖励和薪酬结构、竞争环境、企业社会责任及塑造销售生态系统的协议。 第十二部分：绩效 分析和优化绩效指标，理解目标总结，并获取课程结构信息的见解。 本课程旨在帮助希望掌握现代销售转型复杂性的个人，提供全面指南以应对不断变化的销售行业。通过学习，您将获得战略见解、关键技能和对销售生态系统的深刻理解，能够在不断演变的销售世界中走向成功。祝您在追求销售卓越的旅程中好运！
Introduction: Embark on a transformative journey in the realm of sales with our comprehensive course, "Sales Transformation Mastery." Delve into the intricacies of contemporary sales strategies, exploring innovative approaches and critical components that redefine success in the dynamic business landscape. we will be learning the followings;Section 1: Introduction to Sales Transformation Get acquainted with the fundamental principles of sales transformation, setting the stage for a deep dive into its exploration landscape.Section 2: Sales Transformation Exploration Landscape Delve into the action scopes and the 4E Agile Transformation Matrix, uncovering the essential components of effective sales transformation.Section 3: Transformation Method Dialogise Unlock the structural DNA pyramid, solutions matrix, and the 3S Six Stage Stack, gaining insights into the dialogues that drive successful transformation methods.Section 4: Critical Classifying Complements Understand key elements such as sales strategy, CRM, and target universe classification. Explore the role of marketing, smart sales targets, and ROI in the transformation process.Section 5: Descriptive Enunciation of 3S Explore the 3S framework: Elementary, Energized, Equipped, Enabling, Evolved, and Effective. Understand how each stage contributes to a comprehensive sales transformation.Section 6: Explore People Gain insights into various business and sales leadership structures, talent lifecycle management, and the evolution of skill matrices. Explore talent identification, engagement, and acquisition.Section 7: Perceptions Understand the dynamics of brand matrices, services solutions, and perceptions that play a crucial role in the sales transformation process.Section 8: Playground Explore the universal target spectrum, geography, industry, domain, and vertical-based sales playgrounds. Understand the diversity of platforms in the sales landscape.Section 9: Platforms Understand the intricate systems and infrastructure supporting sales, including BD sales systems, BCP DR, data warehousing, infosec, and IT infrastructure.Section 10: Processes Delve into the intricacies of sales processes, customer-centric approaches, and the pivotal role of efficient processes in driving successful sales transformations.Section 11: Policies Explore key policies, reward and remuneration structures, competitive environments, corporate social responsibility, and protocols shaping the sales ecosystem.Section 12: Performance Analyze and optimize performance metrics, understand objective summarization, and gain insights into the course structure information.This course is designed for individuals aiming to master the complexities of modern sales transformation, providing a comprehensive guide to navigate the evolving landscape of the sales industry.Conclusion: by the end of the course, you will be armed with strategic insights, critical skills, and a nuanced understanding of the sales ecosystem, you will be poised for success in the ever-evolving world of sales. Go forth, apply your knowledge, and elevate your sales prowess to unprecedented heights. Best wishes on your journey to sales excellence!
