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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-training-the-secret-of-successful-sales/
课程评论：没有评论
Coursera 课程总结：成功销售的秘诀 这门课程深入探讨了区别普通销售人员和顶尖销售人员的关键特质——“优等生团体”（Quality Street Gang）。课程强调，在竞争激烈的市场中，仅仅提供产品或服务是不够的，真正的销售成功在于如何让客户选择“你”而非“他人”。 课程的核心内容聚焦于十大关键要素，以帮助学员掌握“优等生团体”的销售秘密： 1. **建立牢固的关系：** 通过理解并呼应客户的关注点来建立信任. 2. **精准提问：** 掌握提出能够引导客户的正确问题的技巧. 3. **有效倾听：** 真正理解客户的需求、渴望以及潜在的顾虑. 4. **洞察决策过程：** 理解他人的决策机制和影响因素. 5. **道德影响：** 以合乎道德的方式影响客户的购买决策. 6. **建立客户忠诚度：** 通过“关系型”销售培养客户的长期忠诚. 7. **顾问式销售：** 将自己定位为客户的顾问，而非单纯的推销员. 8. **痛点与快乐原则：** 理解客户在规避痛苦和追求快乐方面的驱动力. 9. **创造附加值：** 不断为客户提供超越预期的价值. 10. **积极行动：** 采取果断而有力的行动来实现销售目标. 通过学习这些秘诀，学员将能够像“优等生团体”的销售人员一样，以更少的投入获得更显著的销售成果，从而提升整体销售业绩。
Having great sales skills is important to all of us. I have spent many years in sales environments watching people who get average results and others who just seem to have 'it'. The latter group make more sales and get more repeat business. Why is that? What is it that they are doing that the first group are not? In the answer to the above question is the secret of genuine sales success. If your customers have no choice where to buy and you are the only person supplying what they want, with a little bit of advertising, they will come to you; but if you have competitors, how do you make sure that people buy from you and not someone else? The Top 10 keys to getting successful sales is: Building strong relationships by resonating with what is important to the customerAsking the right questionsListening (really listening) to what the customer wants and doesn't wantUnderstanding the decision-making process of othersEthically influencing the decision-making process of othersBuilding customer loyalty through 'relational' sellingActing as a consultant first, sales person secondUnderstanding the pain-pleasure principleAdding value and taking massive action The Quality Street Gang: The Quality-Street Gang is a term used to describe a group of sales people who make more money than other sales people, with less calls / sales pitches and 'seemingly' less effort. On this course, I will share some essential secrets of successful sales. Secrets that will make you a member of the 'Quality Street Gang'. So what are you waiting for? Enrol on this course and see the difference it makes to your sales results!
