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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-skills-selling-ideas-to-senior-leadership/
课程评论：没有评论
课程名称：销售技能：向高级领导销售创意 课程概述：本课程旨在帮助学员有效地向管理层或外部投资者（如私人股本投资者）推销自己的创意。当你向风险投资者介绍你的商业理念时，如何用市场术语而非技术语言来表达？课程将教授如何销售商业理念，而非技术细节。随着企业结构日益精简，技术人员与决策者之间的管理链条愈加缩短，技术人员必须能够将自己的创意直接“销售”给内部或外部领导。有效的沟通在任何销售场合中都是至关重要的，尤其是在B2B（企业对企业）环境中。虽然你可能不是客户经理，但你是销售过程的一部分。课程中将通过多个真实案例，帮助学员培养与董事级别及C级管理层沟通的技能和视角。本课程并不是典型的销售培训或“如何向风险投资者推销”的课程，但与这些主题有相当重叠。学员将学习如何聚焦和完善自己的创意，理解各层级组织中重要的事项，更重要的是，理解买方的需求！
Communication 503: Selling Ideas to Senior Leadership. You have a great idea. How do you convince management - or outside investors such as private equity - to invest in it? When you approach venture capitalists, how do you put your business idea - and the key word is "business idea" - in market terms as opposed to technical talk? You'll learn to sell the business idea, not the tech.Companies are getting leaner and flatter, and the managerial chain between the technical folks and the decision-makers is getting shorter. As a techie, you MUST be able to "sell" to your ideas directly to leadership, both internal and external. Engaging communication is essential in any type of sales situation, especially B2B (business-to-business). You might not be the Account Executive, but you are part of the sales process. In this seminar, we will use several real-world examples to help you develop the skills and perspective to communicate with director-level and C-Suite Level management.This course is not a typical sales training, how-to-sell course or "how to pitch to venture capital" course, but it does have a lot of overlap with those topics. You will learn how to focus and refine your ideas, understand what's important to all levels of an organization, and most importantly, understand THE BUYER!
