Sales Skills Mastery 3: Sales Story & Metaphor Techniques

所在平台: Udemy

课程主页: https://www.udemy.com/course/sales-skills-mastery-3-sales-story-metaphor-techniques/

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**课程名称:** 销售技能精通3:销售故事与隐喻技巧 **课程概述:** 这个在线课程专注于通过引人入胜的故事和隐喻来提升销售技巧。课程强调,故事能够触及决策的关键部分,并教授学员如何将陈旧、乏味的销售说辞转化为令人难忘的销售信息。通过掌握这些技巧,学员可以更有效地与潜在客户沟通,让客户觉得购买是他们自己的决定,从而告别强迫推销的旧式销售方式。 **课程目标:** * **识别目标客户:** 快速深入了解潜在客户的思维模式。 * **精准传达信息:** 在嘈杂的市场环境中传递激光般精准的销售信息。 * **构建故事库:** 创建一套可随时提取的销售故事和隐喻,应对各种销售场景。 * **简洁创作故事:** 掌握一个简单的三步蓝图,快速创作出具有说服力的销售故事。 * **应用故事类型:** 运用10种强大的故事类型来建立信任、激发购买欲望、克服异议并达成交易。 * **转化销售信息:** 将枯燥的销售信息转化为能够激发强烈情感和生动想象力的强大信息。 * **提升销售效率:** 告别过时低效的销售方法,成为吸引客户的磁石。 **课程亮点:** * **实用性强:** 提供立即就能应用的销售策略和技巧。 * **效果显著:** 承诺在短时间内(每天10分钟)实现销售额2-10倍的增长(理想情况下在60天内)。 * **易于上手:** 即使不擅长讲故事的人也能学会。 * **改善销售流程:** 提升电话、面对面、书面、网络研讨会和咨询的销售效果。 * **提高效率:** 减少冷呼叫和冷邮件,增加与合格潜在客户的互动时间。 * **增加优质邀约:** 获得更多更高质量的约见机会,从而有选择地面对客户。 * **转变客户关系:** 改变销售中的权力动态,让销售者掌握主动权。 * **解决销售痛点:** 帮助学员避免耗时陷阱,提高销售能力,让销售过程更愉快、更富有成效。 * **物超所值:** 提供多年受用的永不过时的技巧,每次学习投入都能获得丰厚回报。 * **退款保证:** 如果在30天内未能大幅提升成果,可申请退款。 * **提供支持:** 提供分步指导和练习,并在学员遇到问题时提供帮助。 **教学内容(部分):** * 如何在竞争中脱颖而出 * 让初学者也能快速取得更多销售业绩的秘诀 * 通过故事建立信任的精妙艺术 * 如何将枯燥的特点和优势快速转化为有说服力的故事 * 如何突破信息嘈杂,传递精准聚焦的销售信息 * “故事销售”终极三步蓝图 * 如何通过开场故事提前“预设”买家心态 * “销售确定性”:运用安全故事说服买家的秘诀 * 唤醒客户并牢牢抓住其注意力的最佳方法 **讲师背景:** 拥有近20年的销售经验,深刻理解从初期的不适、抗拒到通过学习和实践,找到一套让客户乐于接受并愉快合作的沟通方式。 **总体而言,** 该课程旨在教授学员如何运用讲故事和隐喻的强大力量,更有效地吸引、说服和转化潜在客户,从而提升销售业绩,并让销售过程变得更轻松、更愉快、更具成效。

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Stories speak to the part of the brain where decisions are made.Often the decision between a customer choosing you over someone else is your ability to know exactly what to say, when to say it, and how to make it count.In this course, I'm going to show you how to convert your stale, boring sales pitch...the repetitive features and benefits that you (and most of your competitors) are assaulting your prospects with into mesmerizing, memorable sales messages, using sales techniques that your prospects actually enjoy.It's going to make selling fun again and most importantly, help your potential customer come to the buying decision in such a way that they thought it was their idea all along. No more pushy, 1980's used car sales techniques and tactics.Double your sales skills in only 10 minutes per day which can 2-10X your sales (Ideally within the next 60 days when you apply yourself.)..even if you think you suck at storytelling What will I be able to DO after I enroll?IDENTIFY Your Ideal Target Customer and Quickly Get Deep Inside the Mind of Your Prospect With This Winning StrategyCUT Through the Noise and Deliver Laser Targeted Sales MessagesCREATE Your Own Powerful Book of Sales Stories and Metaphors That You Can Draw upon for Any Occasion...Never Get Caught Without the Right Words AgainCRAFT Mesmerizing Stories That Sell in Minutes with a Simple 3-Step BlueprintAPPLY the 10 Most Powerful Story Types to Build Trust, Increase Buying Mood and Motivation, Overcome Objections and Close SalesCONVERT Boring Sales Info into Powerful Messages That Quickly Burn Vivid Images, Creates Intense Feelings and Sensations Inside Your ProspectStop Wasting Your Talent with Inefficient, Outdated Selling Techniques and instead Become a Client Attraction Magnet. I've spent my entire adult life in sales. Close to 20 years of sales experience..and I have to say, my outlook is much different now than when I got started.In the beginning, I felt uncomfortable a lot. Call reluctance was a constant struggle. ..and deep down, secretly, I often felt like a peddler..like I was trying to convince people to do what I wanted them to do.I would have to make tons of sales calls to close deals. My prospects (and even clients) would buck like a horse, draining all my energy and passion for selling.And when I tried to get help, many of the books and courses I took were overly theoretical and I found it difficult to apply it to my selling situations.Fortunately, over time, through my own trial and error as well as learning from others, the pieces started falling into place.I learned a new way of communicating with my prospects and customers.A way that they actually enjoyed...one where they would happily do business with me and feel good about it.This enhanced every phase of my sales process (lead generation, presentation, objection handling and closing).Instead of lowering my price to make a sale, I sold at higher prices and experienced less refunds and headache clients.I closed more deals on the first try and of the ones that didn't close right away, a higher portion of them called me back to climb on board…So simply put, my primary goal with this course is to help you avoid the time wasting traps, increase your selling power and completely outmatch your prospects so that you sell in a way that is more fun, more productive and energizes rather than drains you.The sales skills and strategies you will learn will enhance your existing sales process. No need to change that.You'll sell more over the phone, in person, in writing, webinars and sales consultations.You'll increase your prospecting efficiency which means you'll spend less time cold calling and cold emailing and more time with qualified prospects.And you'll generate more and better quality appointments which means you can afford to be more picky with which potential clients you meet with. This changes the power dynamic putting you back in the driver's seat.What will I learn specifically?The Secrets of Selling Against The CompetitionThe Quick and Easy Way to Make More Sales Even If You're a Beginner…The Subtle Art of Building Trust Through StoriesHow to Turn Boring Features and Benefits into Persuasive Stories QuicklyHow to Cut Through the Noise and Deliver Laser Targeted Sales MessagesThe Ultimate 3-Step Blueprint for StorysellingHow to Pre-Frame Your Prospect Using Opener StoriesSelling Certainty: The Secrets of Using Security Stories to Persuade Your ProspectThe #1 Way to Wake Your Prospect up & Rivet Their AttentionThis will be one of the most practical and useful courses you'll ever take.In short, you will walk away with a sharpened set of sales strategies and techniques...as well as a new, more persuasive way of communicating that will enhance all of your sales and marketing messages as well as your personal relationships.Go ahead and give the course a test drive. Click the buy now button on the right hand side and put these tools to the test for the next 30 days. If you aren't able to massively increase your results...ask for a refund and you'll get it.All the fluff and fat has been trimmed from this course. I've done the research. I know what's missing from other sales training programs and I've painstakingly filled those gaps.This is a course you will use now and get benefit from for years to come. These are evergreen techniques and skills where every minute you invest learning will be pay you back 10-Fold.So, why not give it a shot?What have you got to lose? If you do nothing, nothing will change.Once you enroll you're given step by step instructions and easy to follow exercises.Best of all, you'll have my help should you have questions or need help applying the techniques in a specific situation.

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