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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-skills-consultative-selling-master-class/
课程评论:没有评论
课程名称:销售技能培训:咨询式销售大师班 课程概述:在本课程中,您将学习如何以服务的精神进行销售,致力于解决客户问题并建立持久的关系。咨询式销售是一种无压力的销售方式,它帮助您签订价值百万美元的合同。销售是经济中必不可少的技能,也是个人发展的重要组成部分。要实现自己的全部潜力,您必须学会推销自己、推销您的想法以及您的产品或服务。咨询式销售通过专注于共同解决问题和建立信任关系,减轻了销售带来的焦虑。那些能为专业服务公司(如顾问、律师等)带来业务的人,通常会成为合作伙伴或主要人物。 课程内容详细描述了如何通过与客户建立信任关系来获得高价值合同。作为企业家,您必须掌握本课程教授的销售技能。讲师曾是咨询公司的首席执行官和所有者,拥有超过三十年的经验,曾向诸如壳牌石油、德克萨斯、霍尼韦尔、默克、可口可乐和巴卡迪等公司销售过数百万美元的咨询合同。他将教您如何建立自己的品牌,确立市场信誉,创造意识与兴趣,并建立持久的关系。 课程涉及以下主题: 1. 高绩效销售人员的行为研究:讲师对一家大型商用卡车制造商的数百名销售人员进行了现场研究,分析了其中最成功的销售人员的表现。 2. 咨询式销售的流程:讲师描述了创建“销售漏斗”的过程,包括了解市场、创造意识、个人及公司品牌建设。 3. 咨询式对话:本节内容涵盖了“可亲性”的因素、对话的过程以及解决问题的模型,使您能够立即开始为客户诊断问题并共同创造解决方案。 4. 服务销售:许多销售课程只关注“成交”,但讲师强调,合同的初步成交只是关系的开始,并描述了后续服务和质量控制的过程,从而为后续的销售机会铺平道路。 5. 基本沟通技能:课程的最后一部分讲解了开放式提问、反思倾听和表达同理心等基础沟通技能,这些技能是建立高质量关系的关键。 这个课程完全基于讲师多年来成功咨询公司的实践经验,并非理论课程。Larry Miller教授有超过20万在线学生和17门课程,还出版了11本书,其中两本跻身纽约时报畅销书榜单。学员们的评价普遍积极,认为课程内容高质量,易于理解,并且能够立即应用所学的知识。 该课程为希望提升销售技能的个人和企业家提供了宝贵的学习机会,帮助他们在竞争激烈的市场中脱颖而出。
Sell in the Spirit of Service, seek to solve problems and build lasting relationships. This is Consultative Selling Skills, the anxiety free way to sell million dollar contracts.Selling is an essential skill in our economy and for your personal development. To earn your full potential you must be able to sell your self, your ideas, your product or service. Consultative Selling reduces the anxiety of selling by focusing on shared problem-solving and building trusting relationships. Those who become partners or principles in professional service firms (consultants, lawyers, etc.) are those who bring in the business. This course describes exactly how to bring in high value contracts by building trusting relationships with clients. To succeed as an entrepreneur you must have the selling skills taught in this course. The instructor was CEO and owner of a consulting firm for more than thirty years and sold multi-million dollar consulting contracts to companies like Shell Oil Company, Texaco, Honeywell, Merck, Coca-Cola, Bacardi, Corning, and others. He explains exactly how to build your own brand, establish credibility in the marketplace, build awareness, interest, and lasting relationships. Transactional selling is like a one-night date. Consultative Selling is like a marriage, a partnership with your clients, in which you share in identifying problems and co-creating solutions. Consultative Selling skills take you from the earning potential of a skilled professional in your field to the million dollar plus earning potential of a partner or business owner.The topics covered include the following:1. How Do High Performing Sales People Behave? - A Study of the Stars. This is actual field research conducted by the instructor for a client on the dozen most successful sales people out of many hundreds selling for a major commercial truck manufacturer. 2. The Process of Consultative Selling: The Antecedents that Lead to the Sale. The instructor describes the process of creating a "sales funnel" that starts with knowing your market, creating awareness, personal and company branding.3. The Consultative Conversation. This section describes the factors in "likeability", the process of dialogue (thinking together), problem solving models that enable you to immediately start adding value by helping the client diagnose their problems and co-create solutions that incorporate the features and benefits of your service or product. The instructor shares a detailed actual proposal of his consulting services that sold for more than a million dollars. He also shares a case study and suggest possible proof statements that enable the closing of the sale.4. Service the Sale: Many sales courses end with the famous "close". However, this instructor insists that the initial close of a contract is only the beginning of a relationship and describes the process of post sale service and quality control that leads to additional sales opportunities.5. The Essential Communication Skills: The final section of the course is training in the fundamental communication skills of asking open-ended questions, reflective listening, and expressing empathy that are essential to all quality relationships and are essential for Consultative Selling.There is nothing theoretical about this course. It iis entirely based on the instructors many years as the principle rainmaker of a successful consulting firm. Larry Miller has more than two hundred thousand online students, seventeen courses, and numerous best selling courses. He has also published eleven books, two of which were on the NY Times Best Seller list. Comments by previous students:"The course exceeded my expectations, its content is of quality and delivered beautifully. I could start applying things that I have learned tomorrow morning and I probably will. Thank you!" Andrei Nechifor"Yes, Lawrence Miller explains everything in detail. Very good to know what to expect and why. Also, very informative with coaching and dealing with individual vs team performance. The lines are laid out pretty clearly. There was a lot of great material, including feedback and open-ended questions techniques that are definitely useful in coaching and management." Deanne Duncan"An outstanding leader and an amazing teacher. This teacher transformed the way I am doing business. He made me by far a better business consultant and executive coach. All the respect and love for him. Once you take one of his courses, you will be addicted to his teachings and courses." Nabil El Hady"This course is fantastic, and I say that as someone who is very familiar with lean. I'm now using this course as part of my consulting practice to help my clients learn lean management, quality improvement, and the kata of high performing teams. The quality of instruction is outstanding on every front, and all the more so considering the low cost at which it can be accessed here on Udemy (whether purchasing it for myself or for others who need the material). Larry, thank you for what you have created here. This is an excellent resource for the direct practitioner, as well as the coach/consultant who is seeking to help clients learn, implement, and master these methods. I truly appreciate what you've done." Josh White"The course was very informative, with proper guidelines and activity involved to practice. Miller is awesome in explaining things with right choice of words. Thanks again." Divya"I love it! is concise, easy to understand even for me. I am just a beginner, but the explanations are very clear. He is a great teacher! Although it is a lot of information I did really enjoyed this course. Lawrence is amazing." Maria Vargas Figueroa