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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-skills-and-soft-skills-for-marketing-negotiation/
课程评论：没有评论
课程名称：市场营销与谈判的销售技能和软技能 课程概述： 本课程旨在教授和提升学员的软技能和沟通技能，这些技能能够帮助个人更好地理解他人，并被他人理解。软技能包括有效地传达想法、积极倾听、给予和接受反馈以及公共演讲等。沟通技能涉及在不同情境中传递和接收信息的能力，包括面对面的交流、电话交谈以及通过电子邮件和社交媒体的数字沟通。 此外，课程还将重点介绍销售技能，帮助学员理解销售代表如何通过一系列人际交往技巧支持客户购买产品和解决问题。优秀的销售人员不仅关注客户的购买满意度，更重视创造成功的买家体验和整体品牌参与感。客户更倾向于寻求高质量的互动与满足的购买体验。 课程内容将涵盖： - 理解客户需求的同理心； - 与客户在其舒适区建立联系； - 在销售过程中为客户增加价值； - 积极倾听与提问技巧，以发现商业挑战； - 为客户创造产品价值的愿景； - 建立关系、讲故事和展现个人魅力； - 商业洞察力以及对销售谈判过程的理解； - 构建可信度并为客户生活增加价值； - 精确定位和清晰沟通解决方案的价值。 通过本课程的学习，学员将掌握销售与沟通的核心技能，从而提升自身的市场营销和谈判能力。
Soft Skills or Communication skills allow you to understand and be understood by others. These can include but are not limited to effectively communicating ideas to others, actively listening in conversations, giving and receiving critical feedback and public speaking.What are Soft Skills or Communication skills?Communication skills are the abilities you use when giving and receiving different kinds of information. Some examples include communicating new ideas, feelings or even an update on your project. Communication skills involve listening, speaking, observing and empathising. It is also helpful to understand the differences in how to communicate through face-to-face interactions, phone conversations and digital communications like email and social media.Sales skills are the characteristics and competencies sales representatives depend on to support customers in making purchases and resolving issues. Effective sales people acknowledge that creating a successful buyer experience uses many interpersonal skills, is more than a consumer's satisfaction with their purchase, and deals with overall brand engagement. Customers seek quality interaction and a fulfilling buying experience. Skilled sales people provide this service using a combination of techniques and knowledge to identify customer needs and connect with them individually. A positive buying experience influences brand loyalty with customers, improves the likelihood that existing customers will refer new ones, and helps meet sales goals.Salespeople need to have empathy and ability to really understand a customer's needs.The skill to engage comfortable with a customer at their level and on their terms.Ability to add value to the customer at every stage of the process, leaving aside self-interest.Skilled at active listening along with asking discovery questions to uncover business challenges.The salesperson can create a vision for the value that their product will bring to the customer.Can build rapport, tell stories and sell their personality, because even in this digital world, people still buy people.Business acumen, the salesperson has a genuine interest in how business works.They are trained to know that sales negotiation is a process not an event, so they constantly use the 3Ps of selling - Prepare, Probe, and Propose.Is credible and understands how to build credibility and add value to a customer's life.Has the sales skill to pinpoint, quantify and communicate clearly the value their proposed solution will bring to the customers business.
