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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-recruitment-training-motivation-and-evaluation/
课程评论：没有评论
**课程名称：** 销售招聘、培训、激励与评估 **课程概述：** 本课程深入探讨在瞬息万变的现代市场环境中，企业如何通过有效的人力资本管理来建立竞争优势并扩大市场份额。课程的核心在于强调人才的汇聚与组织对于实现组织目标的重要性。 课程内容涵盖销售招聘的关键环节，包括**职位描述、职位广告发布以及面试技巧**，旨在帮助学员掌握如何精准地招募具备所需技能的人才。 此外，课程还将重点关注**销售专业人员的培训**，帮助他们深刻理解**法律/道德规范、产品知识**，并掌握**满足客户需求**的方法。课程将“客户是业务的主人”这一理念贯穿始终，强调**激励员工**是以客户满意为导向的，而**客户的评价**是衡量公司和员工表现的最重要标准。最终目标是**全面提升客户满意度并将其转化为忠诚客户**。 在**激励**方面，课程指出士气低落往往源于员工与目标、流程甚至彼此之间的脱节。因此，建立**亲切、真实、双向的沟通**至关重要，而非僵化的企业沟通方式。**每周的进度检查和定期的“一对一”交流**是激励销售团队的必要手段，但必须保持**人性化和真诚**，鼓励坦诚的对话，而非单向的信息传递。
The modern market dynamics for business have change drastically, every company is positioning itself skillfully to have competitive advantage and increase market share.The key point hear is the human capital assemble to achieve the goal of the organisation, a good organisation is one that is able to organize talents to achieve a target out come it is better for professional or business owner to understand that from sales recruitment which encompass job description, job advertisement and interview need to done properly to employed the right skills for the job.The ultimate goal of every organisation is to sell what it produce, beside we need to train the sales professionals to understand and have detailed appreciation of legal /ethical issues, product knowledge and how to work to satisfy the customer.I say the customer is the owner of our business, a motivated staff, is an energize person who goes all out delight the customer, it is important to note that know evaluation can surpass the evaluation of the customer opinion towards the company or the staff, so it is better to holistically work towards satisfying the customer and retaining them to become loyal customers. When morale is low, it's often because people feel disconnected-from the goal, process or even each other. To fix that, communicate better, but not in a wa that feels like a corporate textbook. Make it human, authentic and, most importantly two-way. Weekly check-ins and regular one-on-one are essential for sales team motivation. But they must be more personable. Encourage honesty by being yourself-it's a conversation, not a data transfer between Androids.
