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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-mastery-how-to-sell-with-complete-confidence/
课程评论：没有评论
课程名称：销售大师：如何自信地销售 概述：最大化销售和利润并非易事，特别是在没有有效计划的情况下，无法吸引客户并促成购买。许多企业的销售方法并未深入探讨客户心理，理解客户心理后，才能真正掌握说服与谈判的技巧，以赢得消费者的支持。在本课程中，您将学习如何将心理学应用于销售，并如何在当前的销售方法中实施这些技巧。课程内容将主要侧重于客户的视角和心理状态，以便更好地与客户沟通。 课程伊始，我们将探讨客户驱动力，这些驱动力受到马斯洛需求层次理论的影响。结合可口可乐的案例研究，这将对您未来应用销售心理技巧非常有帮助。随后，课程将转向您自身心理状态的探讨。尽管您可能认为客户的心理是促成交易的唯一重点，但您会惊讶地发现，您的内心状态同样重要。 心理状态将贯穿整个课程，您将了解到销售心理是一个双向的过程，您可以调整自己的心理以最大化沟通效果。课程最后将介绍一个六步过程，您可以将其应用于主要的销售策略中。通过准备、建立联系、探查、匹配、达成协议和最终促成交易，您将形成一个稳健的计划，将之前学习的销售心理技巧结合应用。 在最后的内容清单审核后，您将掌握销售心理学的艺术。凭借这份新获得的自信，您将能够顺畅地应对任何销售对话，达成所需的目标。不仅如此，您还能够教导他人，使该销售心理课程成为希望团队朝同一方向发展的商业领袖的理想选择。立即报名！
Maximising sales and profits is no easy feat, especially if you don't have a foolproof plan that will engage the customer and close the purchase. In most cases, businesses' sales methodologies don't delve deep enough into the psychology of the customer. Only then will they truly understand how to persuade and bargain correctly to keep the consumers on their side.In this course, you are going to understand exactly how to use psychology in sales, and how to implement these techniques within your current sales methodology. The content will largely focus on the customer's perspective and state of mind, which we then make the best use of to navigate the way we speak to them.The beginning of the course will take a look at customer drives, which are influenced by Maslow's ‘Hierarchy of Needs'. This ties in with a case study from Coca-Cola, which you will find very useful going forward when applying these sales psychology techniques.The course will then shift over to a focus on your own state of mind. Whilst you might think the customer's psychology is the one and only priority when closing a sale, you might be surprised to know that your inner workings are just as important.State of mind will be a running theme within the course - as you soon come to learn that the psychology of sales is a two-way process, you can align both your psyches to get the most out of the conversation.The course will conclude with a six-step process that you can apply to your main sales strategy. Using preparation, connection, probing, matching, agreeing and finally closing, you will have a robust plan that will see you put together all the sales psychology techniques you have learnt earlier in the course.Once you have run over a final content checklist, you will then have mastered the art of sales psychology. Using this newfound confidence, you will be able to navigate any sales dialogue to get exactly what you want. Not only that, but you will be able to teach others, making this sales psychology course perfect for business leaders who want their team to follow in the same footsteps. Enrol now!
