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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-mastery-for-vp-chief-revenue-officer-cro-cso/
课程评论：没有评论
Coursera 课程：首席营收官（CRO）与销售副总裁（VP of Sales）培训 本课程专为销售副总裁、首席营收官及销售领导者设计，旨在帮助您在竞争激烈的市场中脱颖而出，带领销售团队迈向卓越。课程摒弃过时的冷销售模式，聚焦能应对当前买方市场需求的现代化销售策略。 **课程核心内容：** * **人才招募与培养：** * 识别顶尖销售人才的关键特质。 * 掌握设计招聘评分表和面试问题的技巧，精准发掘销售潜力。 * 学习利用 LinkedIn、内部人才库及创新招聘策略寻找优秀销售人才。 * 高效的新人入职（Onboarding）与培训体系构建，将普通员工培养成销售明星。 * **销售团队管理与激励：** * 掌握销售团队辅导的秘诀。 * 设计有效的薪酬激励机制，激发团队内在动力。 * 培养能够激励团队、发挥领导力的销售领导者。 * **市场拓展与销售转化：** * 学习在当今以内容和社交媒体为主导的营销环境中，生成并转化潜在客户。 * 利用内容营销、社交媒体和智能营销策略吸引客户，告别传统冷呼。 * 掌握现代营销手段，将潜在客户转化为实际销售。 * **技术赋能与未来趋势：** * 了解加速销售的关键技术工具。 * 学习通过实验优化销售转化率。 * 通过案例研究，深入理解成功的销售实验。 * 探索销售行业的未来发展趋势，为团队做好前瞻性规划。 **课程特色：** * **16节精讲课程**，结构清晰，内容详实。 * **实战导向**：提供真实世界案例、可立即应用的模板和框架。 * **现代销售理念**：专注于买方驱动的市场策略，而非过时推销技巧。 **立即加入，提升您的销售领导力，带领团队创造辉煌业绩！**
Are you ready to lead your sales team to the next level and dominate your market? As a VP of Sales, Chief Revenue Officer, or sales leader, you already know the stakes: standing still isn't an option. Your competitors are evolving-are you?This course will give you the edge. In 16 engaging lessons, we'll guide you through the complete playbook of modern sales mastery. No outdated cold calls or pushy tactics here-just proven strategies that work in today's buyer-driven market.You'll start by learning how to hire the right people, from understanding the characteristics of top-performing salespeople to crafting scorecards and interview questions that reveal true talent. Then, we'll show you how to find top salespeople using proactive sourcing on LinkedIn, from your own team, and through smart recruitment strategies.Next, you'll master onboarding and training-how to adapt new hires quickly and build training programs that turn average performers into superstars. You'll unlock the secrets to coaching sales teams, designing compensation systems that truly motivate, and nurturing sales leaders who inspire performance.But that's not all. We'll teach you how to generate and convert leads in a modern, inbound world. Learn to harness the power of content, social media, and smart marketing to bring customers to your door-no more cold calling.You'll discover the best tools and technologies to accelerate sales, how to organize experiments to boost conversions, and how to future-proof your sales team for what's next in the industry.This isn't theory. Each class features real-world examples, actionable templates, and frameworks you can apply immediately.Course program includes:Hiring the right people to sellFive characteristics of the most advanced salespeopleFinding top salespeopleSalesperson's first hire and onboardingHow to train salespeopleBuilding the right salespersonSales force managementMotivation and compensation for the teamNurturing sales leadersGenerating leadsConverting leadsInteraction with marketingTechnology for faster salesOrganizing experimentsCase studies of top experimentsThe future of salesDon't let your competitors outpace you. Join this course today and lead your team to record-breaking performance.
