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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-marketing-and-communication-masterclass/
课程评论：没有评论
课程名称：销售、营销与沟通大师班 课程概述： 在职业发展中，销售能力和有效营销自身的能力至关重要。本课程将教授如何推销您的产品、服务及自我，并为您提供更有效地筛选潜在客户的框架。通过本课程，您将学习到提升您产品价值的各种技巧和工具，同时掌握在会议和演示中如何有效沟通，如何打动客户情感，以及如何利用同理心作为秘密武器。 课程结构及可下载工作手册与模板： 本课程为期72小时，分为四个学期，每个学期涵盖两到三个主题，并附有以三种格式（Google Docs、PDF和Microsoft Word）提供的工作手册。这些手册包含了多种框架和工具，帮助您提升财务或会计技能。您可以选择最适合自己的格式进行学习，工作手册还提供了可下载的框架链接及其他资源。 本课程可以在各种设备上学习，包括桌面电脑、笔记本、平板甚至手机，确保您随时随地提升销售、营销与沟通能力。 课程涵盖的主题包括： - 如何销售任何产品 - 如何识别并与客户建立联系 - 如何向客户、商业伙伴或同事进行展示 - 如何克服商业写作的障碍 - 使用手机或相机录制精彩广告视频 - 确保在线视频质量（Zoom、YouTube Live等） - 学习如何创造自信，借鉴成功人士的经验 - 创建吸引人的业务沟通标题与内容 - 为YouTube、Instagram等平台制作优秀缩略图 - 视频编辑技术（Final Cut Pro和Adobe Premiere Pro） - 盈利策略（交叉销售、追加销售、品牌意识等） - 增加订阅者与品牌合作的方法 - 流媒体营销的基础与进阶技巧（YouTube、LinkedIn等） - 线上销售生成技巧 - 企业视频制作的前期、制作及后期流程 - 常见人物摄影灯光布置 - DaVinci Resolve简介及色彩校正 - 手机视频的电影感处理 - 绿幕设置与后期优化 如果您梦想通过掌握销售、营销与沟通的基本及高级技能，将职业或公司提升到一个新高度，那么本课程非常适合您。期待在课堂上见到您！ 谢谢， Chris Haroun
Two of the most important skills you need to succeed in your career are the ability to sell and the ability to market yourself using the optimal communication channels. In the sales marketing and communications masterclass, you'll learn how to sell, including your products, your services, and most importantly, yourself. I will teach you frameworks for qualifying your leads more effectively, along with an assortment of tips, tools, and techniques that you can use to elevate the value of your offer to your current or potential customers.I will teach you how to sell better than anybody you know. You'll also learn how to communicate effectively during meetings and during presentations, as well as how to appeal to your customer's emotions, and how to use empathy as your secret weapon.Course Structure and Downloadable Workbooks & Templates:This 72 hour masterclass consists of four semesters of classes. In each semester, we have classes broken up into two or three topics and in all classes, attached you'll find a workbook in 3 different file formats that contain many frameworks and tools that you can use, in order to take your finance or accounting skills to the next level!The workbooks are in Google Docs format, another is in PDF format and another in Microsoft Word format, and all three have the exact same contents; please choose what workbook format works best for you, meaning Google Docs, Microsoft Word, or PDF. The workbooks contain links to many frameworks I created for you that you can download as well as optional resources and so much more.The course is designed so that you can take it on a desktop, a laptop, a tablet, or even your cell phone - meaning an Android device, or an iOS device as well.Everything you need to sell, market and communicate better is included in this very comprehensive and fun masterclass!Here are some of the many topics covered in this course:How to sell anything.How to identify and bond with your customers.How to present to your customers or business partners or colleagues.How to beat writer's block when writing in business.How to use your iPhone, Android device or any camera to record from scratch an incredible commercial (or YouTube content).How to ensure that the sound quality and video quality of your webcasts are superb (Zoom, YouTube Live, OBS, Wirecast and much more).Create off the charts confidence in sales and in all aspects of business communication by studying athletes, actors and people who changed the world.How to create optimal titles and content for your business communicationsHow to create stellar thumbnail images for YouTube, Instagram etc.How to edit videos you recorded using Final Cut Pro and Adobe Premiere Pro.Monetizing strategies (cross-selling, up-selling, brand awareness & more)How to get more subscribers & brand collaboration.Using basic application programming interface (APIs).Basic and advanced marketing by streaming using YouTube, LinkedIn, Twitch and much more.How to generate sales online.Pre-production of how to make an impactful corporate video.Production of how to make an impactful corporate video.Post-production of how to make an impactful corporate video.Interview locations, styles and inside the frame.Commonly used portrait lighting setups.Introduction to DaVinci resolve and color correction.Giving your smart phone footage a cinematic look.Green screen setup and camera settings.Postproduction green screen optimization.If you ever dreamed of taking your career or company to the next level by leveraging basic and advanced sales, marketing and communication skills, then this course is for you. I'll see you in class!Thank you,Chris Haroun
