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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-management-for-residential-complexes-and-units/
课程评论：没有评论
**课程名称：住宅综合体与单元销售管理** **课程概述：** 本课程旨在教授销售经理和业主如何有效管理新型住宿——各类住宅单元，包括公寓、别墅和移动房屋等。这些住宿类型因其私密性、选择自由度以及广泛的服务吸引了越来越多的客人，逐渐成为酒店的有力竞争者甚至更受欢迎的选择。 课程将涵盖以下关键内容： * **定价策略制定：** 学习如何构建合理的房价体系。 * **目标受众定位：** 掌握如何精确寻找和吸引潜在客户。 * **线上线下分销组合：** 学习如何构建和优化线上及线下分销渠道，以扩大市场覆盖。 * **政策与条款设置：** 根据物业地点和目标，制定恰当的取消政策、入住时长和押金要求。 * **增值服务开发：** 探索如何通过提供附加服务来提升销售额，并实现全年稳定客流和额外收入。 **目标学员：** * 经验丰富的销售经理 * 物业业主 * 希望在职业生涯早期获得实用且能带来盈利知识的学生
Even before the pandemic, the hospitality world has seen the unstoppable rise of new accommodation types, not very far from the hotels we all know but in a certain sense quite distant.These are residential accommodation units. Ranging from apartments, to villas and mobil homes, these are attracting a rising number of guest with their promise of privacy, freedom of choice but also a very wide number of services. They are becoming not only a good alternative to the usual hotel stay, but are starting to be seen as a preferable option.In this course, Sales Managers and owner will understand how these accommodation can be properly managed. Starting from the rate building process, we will focus on audience hunting and how to build a good online and offline portfolio for distribution purposes. Furthermore, we'll see which cancellation policies, stay lengths and deposit should be applied depending on the property's location and aim. Finally, we'll have a look at which ancillary services could enhance sales and bring hundreds of bookings all year long, along with some extra income.The course is recommended to already affirmed Sales Managers, property owners but also to students who are willing to have an easier start in their careers counting on some profitable knowledge.This is "Sales Management for Residential Complexes and Units".
