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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-how-to-sell-to-big-brand-businesses/
课程评论：没有评论
课程名称：销售 - 如何向大型品牌企业销售 课程概览：本课程由伦敦一家顶尖制作公司提供，旨在教您如何赢得大型品牌企业的业务。该课程侧重于战略，介绍了一些实际的策略和原则，这些策略和原则帮助我们获得了巨大的成功，使ESA从一家小型企业发展成为全球生产公司。与其他通常关注销售方面的课程不同，本课程将提供我们在全球范围内成功赢得大型品牌企业业务的关键策略和技巧。我们每天都在实践中教授的知识，使我们与其他类似课程的区别显而易见。 课程内容包括： - 向大型企业销售的关键策略 - 生成业务的创意模型战略 - 各种类型买家的理解 - 在大型企业中建立网络的系统 - 网络运作的环节 - 赢得业务的“后门”策略 - 有效利用LinkedIn - 低预算销售策略 - 招标部门策略 - 测试和样品策略 - 社交媒体策略 - 活动策略 - 创建独家供应协议 - 个人影响力的发展重要性 - 成功向大型企业销售的心理学 教师介绍： - Angelique Rodrigues：创意制作人、课程共同作者及讲师 - Mitchell Brown：课程主要作者 - Dave Irving：数字营销主管及课程共同作者 - Zah Ahmad：导演及课程共同作者 课程独特之处在于，我们将为您提供成功的工作模型，这样您只需应用这些模型并采取行动，就能够迅速收回课程投资的成本。通过我们的逐步系统，您将了解大型企业如何购买产品和服务及其决策过程，从而助您成功赢得该业务。
‘Learn from one of London's top production companies' About this course: This course is about how to win business with big brand businesses. This is a strategic course. It describes actual strategies and principles which you can take away and use, which have generated huge success for us over the years and allowed ESA to grow from a tiny corporate video producer to a global production company. This course goes beyond the usual sales courses which deal with aspects of selling, such as cold calling. We will outline key strategies and techniques which we have been using and still use to win the business of big brand businesses globally. The difference between this course by ESA Films and other similar courses is that we are actually doing what we're teaching everyday for some of the world's leading agencies internationally. Not to mention, this course takes out all the risk. We will actually be giving you our working model for success. So all you need to do to quickly recoup the cost of your investment in this course is to apply the model and take action. Using our step by step system we'll guide you through the process of understanding how big business buy products and services and how they make their decisions so you can win that business too. So what will we be covering: Key strategies for selling to big business The ideas model strategy of generating business Understanding the different types of buyers you might encounter The system of networking through a big business Understanding network cogs The back door system of winning business Effectively using Linkedin The low budget strategy The bid department strategy The tests and samples strategy The social media strategy The events strategy Creating a sole supplier agreement to supply exclusively to a big business The importance of developing your personal power The psychology of successfully selling to big business ABOUT YOUR INSTRUCTORS: Angelique Rodrigues Creative Producer, Course Co-Author and Presenter Mitchell Brown Principle and Course Co-Author Dave Irving Head of Digital Marketing, and Course Co-Author Zah Ahmad Director, Course Co - Author
