|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-funnel-process-and-methodology-essentials/
课程评论：没有评论
《销售漏斗、流程与方法论基础》课程摘要： 本课程旨在帮助学员建立更有效的现代销售流程，以切实满足客户的期望和需求。课程将深入讲解销售和营销漏斗以及获胜销售流程的基础知识，帮助您和您的团队成为更出色的销售人员。 **课程内容亮点：** * **理论与实践结合：** 通过视频讲座、练习工作表、参考资料和可下载内容，全面学习销售流程的理论、术语和实践。 * **应对行业变革：** 了解近年来销售行业因买家行为变化、技术发展和数字化加速而产生的变化，以及如何应对这些挑战。 * **核心销售基础：** 即使在快速变化的时代，课程强调销售的根本基础并未改变，将为您提供坚实的销售知识。 * **建立长期客户关系：** 学习识别机会，建立长期盈利的客户关系，并实现客户生命周期价值。 * **必备技能：** 学员将能够识别理想客户，制定与理想客户画像相符的销售流程，并创造长久的客户价值。 **课程适合对象：** 本课程适合所有参与销售活动的人士，包括CEO、创始人、销售领导者、销售专业人士、企业主、销售支持人员以及相关业务职能部门的员工。课程强调，在当今时代，“每个人都在销售”，理解销售基础知识至关重要。
About The Course Do you wish to develop a more effective modern sales process that truly satisfies your customer's wants and needs? Are you ready to learn the fundamentals of an effective sales and marketing funnel and winning sales process? Then this Sales Foundations and Fundamentals course is for you. Its purpose is to provide you with all you need to know about the sales and marketing funnel and the sales process to make you and your team more effective sellers. It is a practical program that will introduce you to the fundamentals of the sales process through video lectures accompanied by exercise worksheets, references and downloads. So much has affected the sales industry in the last two to five years, with changing buyer behaviours, technological developments and an accelerated move to digital. Many sellers and leaders of sales organisations have also never been properly educated in sales processes. However, the fundamental foundations have not changed. This course will provide you with knowledge of the sales process - including the theory, terminology and practice of sales - and tools for identifying opportunities to build long-term profitable relationships and retain loyal customers. By the end of this sales course, you will be able to identify your ideal customer, write a sales process that is aligned to your ideal customer profile and how to create customer lifetime value long after the sale. A Note From The Expert "What I have discovered from my many years of working in strategic sales is that many sellers and leaders of sales organisations do not know the foundations and fundamentals. My belief is that in order to break the rules you need to know them first. So much has changed in the last two and five years with massive changes in buyer behaviours, technological developments, and an accelerated move to digital, however, the fundamental foundations have not changed. What has changed is that everyone is in sales and therefore everyone needs to understand the sales fundamentals, whether you are a CEO, Founder, Sales Leader, Sales Professional and Business Owner, Sales support, or related business function." - Janice B Gordon, Course Instructor
