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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-fundamentals/
课程评论：没有评论
**课程名称：** 销售基础 (Sales Fundamentals) **课程概述：** 本课程强调，无论职位如何，每个人都在进行销售，因为这是企业赖以生存的根本。课程深入探讨了销售这一常常被误解和管理不善的关键商业环节，并揭示了其巨大的重要性。课程引用了销售大师的经典语录，如“每一次销售都有五个基本障碍：无需求、无资金、不着急、无欲望、不信任”，强调了克服这些障碍的重要性。 **核心内容：** * **基本销售策略与技巧：** 学习由Salesforce, Marketo, Hubspot以及Coca Cola, Procter and Gamble等知名品牌使用的成熟销售策略和技巧。 * **现代销售组织结构：** 理解现代销售组织是如何运作的，以及构成其运转的各个角色的职能。 * **课程讲座模块：** * 销售定义 (Selling Defined) * 客户画像 (Customer Profiles) * 销售漏斗 (Sales Funnels) * 敏捷式开发潜在客户 (Nimble Prospecting) * 潜在客户资质审查 (Lead Qualification) * 销售陈述 (Sales Pitches) * 出色的销售邮件 (Great Sales Emails) * 外展式开发潜在客户 (Outbound Prospecting) * **学习成果：** 课程结束后，学员将能够识别和定位目标客户，撰写和呈现有说服力的销售陈述，进行潜在客户资质审查，并构建销售漏斗，全面掌握销售基础知识。 **课程价值：** 本课程适合所有希望提升销售能力的人，特别是初创公司CEO以及任何希望为组织创造价值的个人。它被誉为许多初创公司CEO在建立销售团队前“希望曾修读过的课程”。课程鼓励学员追求成为有价值的人，而非仅仅追求成功。
Job titles don't matter. Everyone is in sales. It's the only way we stay in business. - Harvey Mackay No sales, no business. It's the most fundamental fact of commerce. However, Sales is often one of the most misunderstood and mismanaged aspect of business, despite its obvious and enormous importance. Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. - Zig Ziglar In this course you will learn basic sales strategies and tactics as well as how sales organizations work. You will learn techniques honed and mastered by companies such as Salesforce, Marketo, Hubspot and modern brands used by Coca Cola, Procter and Gamble and more. You will learn how a modern sales structure works and the different roles that make it function. Excellence is not a skill. It's an attitude. - Ralph Marston The lectures included in this course are: Selling Defined Customer Profiles Sales Funnels Nimble Prospecting Lead Qualification Sales Pitches Great Sales Emails Outbound Prospecting By the end of this course, you will know how to identify and target your customer, how to write and deliver compelling pitches, how to qualify and how to structure sales funnels. In short - how the basics of sales works! Try not to become a person of success, but try to become a person of value. - Albert Einstein This is a course many startup CEOs will wish they had taken before they started a sales organization - or anyone who wants to be valuable to an organization.
