Sales Focus B2B Selling Skills Programme

所在平台: Udemy

课程主页: https://www.udemy.com/course/sales-focus-b2b-selling-skills-programme/

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**Coursera 课程总结:B2B 销售技能进阶** **课程名称:** Sales Focus B2B Selling Skills Programme **课程概述:** 本课程是许多公司销售代表、区域经理和业务开发代表的主力培训项目,旨在为他们在工作中取得优异成绩奠定必要的纪律和流程基础。课程教授如何管理销售流程,理解客户在会议中的行为模式,以及如何尊重地将销售机会推向成功,从而帮助学员持续、稳步地发展业务。 **课程设计:** 本课程提供加速学习模块,知识和经验丰富。原先通常为期三天的线下培训,现可压缩至4小时在线学习。 **目标学员:** * 专注于 B2B 销售,需要掌握现代销售实践以提高销量,并理解买家决策过程的销售人员。 * 希望通过提升销售技能来改善业绩和职业发展的专业人士。 **课程内容亮点:** 1. **不同销售风格与时代的影响:** * 理解“新”客户风格及其对销售人员的要求。 * 对比新世纪与过往几十年的销售方式。 * 从客户视角审视商业。 * 掌握当今竞争市场中的有效销售实践。 2. **建立融洽关系:** * 破除建立融洽关系的迷思。 * 通过神经语言程序学(NLP)建立真实的融洽关系。 * 建立信任。 3. **决策中的个性风格:** * 通过个性识别四种行为风格。 * 学习如何针对不同风格进行销售。 * 了解阻碍客户购买的因素。 4. **VAK 沟通风格:** * 理解人们接收信息和购买信息的方式偏好。 * 避免阻碍客户购买的障碍。 * 避免与潜在客户及客户产生沟通失误。 5. **销售规划以达成成功:** * 掌握超额完成销售目标的关键。 * 规划并执行成功的潜在客户开发计划。 * 设定活动量以超越预算/销售目标。 6. **销售流程:** * 理解新销售流程的运作。 * 认识到遗漏步骤的影响。 * 了解新步骤如何影响客户的购买体验。 7. **潜在客户开发:管理语音留言和“守门人”:** * 掌握管理语音留言和“守门人”以接触决策者的技巧。 * 学习如何给决策者留言。 * 掌握与“守门人”打交道的策略和方法。 8. **通过电子邮件进行销售开发:** * 利用电子邮件争取决策者的回应。 * 抛开邮件中的技巧和推销话术。 * 学习撰写吸引人的电子邮件。 9. **潜在客户资格预审:** * 理解销售活动如何影响结果。 * 掌握如何持续进行潜在客户资格预审以改进销售。 * 了解需要提出的用于资格预审的关键问题。 10. **需求分析以挖掘所有机会:** * 通过五步法发现客户真实需求的钥匙。 * 识别大多数销售人员因疏忽而错失的销售机会。 * 掌握彻底进行需求分析的技巧。 * 理解成功所需的提问质量。 11. **增值销售技巧以减少价格压力:** * 什么是增值销售技巧。 * 竞争优势与价值增值的区别。 * 在运用价值增值时应避免的事情。 * 其他公司运用价值增值的案例。 12. **演示文稿的结构:** * 理解实现结果的演示文稿制作机制。 * 最大化销售工具的使用。 * 演示时应避免的要点。 * 了解阻碍买家购买的因素。 13. **处理异议和准备成交:** * 学习识别销售中异议的发生原因。 * 掌握在处理异议后仍能让客户保持购买意愿的技巧。 * 处理价格方面的异议。 * 让客户比你更渴望购买。 14. **专业地完成销售:** * 掌握软性成交的技巧和方法。 * 理解导致销售未成交的原因。 **课程大纲(Syllabus):** 未提供。

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This course information is a mainstay programme for many company sales representatives, territory managers, business development representatives as it establishes the disciplines and processes necessary to excel in your role. The programme teaches you how to manage the sales process and why customers do what they do during meetings. How to manage the opportunities to a successful conclusion respectfully, ensuring you can return month after month and continue to grow your business with them.Course Design:These are accelerated learning modules packed with knowledge and experience. This programme is typically a three day in classroom event that you can now learn in just 4 hours. This course is designed for:For salespeople involved in business-to-business selling focused on aligning to modern selling practices to increase sales and be aligned to buyer's decision-making processes.If developing your skills to improve your sales responsibility and career development is important, this is a must-do programme.Course ContentHow the Different Selling Styles and Eras Affect You- Understanding the "new" customer style and what they demand of you as a salesperson- Selling in the new century, compared with other decades- Viewing business through the eyes of the customer- Effective selling practices in today's competitive market.Building Rapport- Removing the myths of building rapport- Building genuine rapport through Neurolinguistics (NLP)- Building trustPersonality Styles in Decision-Making- Identifying the four behavioural styles through personalities- How to sell to each different style- What stops people from purchasing from youVAK Communication Styles- Understanding people's preferred methods of taking in information and buying- Avoiding the barriers that stop your customer buying your product/service- Avoiding miscommunication with your prospects and customersSales Planning For Success- Learn the keys to delivering over sales goal results- Planning and working a successful prospecting programme- Programming your activity levels to exceed budgets/sales goalsThe Sales Process- Working with the New Sales Process- Understanding the impact of missing steps- How the new steps impact your customer's buying experienceProspecting: Managing Voicemail and GateKeepers- Managing Voicemail and Gatekeepers to gain access to decision-makers- What to say when leaving messages for decision-makers- Tactics and approaches for working with gatekeepersProspecting Via Email For Salespeople- Using email to our advantage to gain a response from decision-makers- Removing gimmicks and pitches from emails- How to write emails that engage peopleQualification of Prospects- Understanding sales activity and how it influences your results- How to consistently qualify prospects to improve your sales- Questions you need to ask to qualify prospectsNeeds Analysis to Explore all Opportunities- Keys to finding a prospect's real needs through the five-step process- Identifying what most salespeople don't do that costs them sales- Techniques for a thorough needs analysis- Understanding the quality of questions you need for successValue-Added Selling Techniques to Reduce Price Pressure- What are Value-added Selling Techniques- The difference between competitive advantage and value-add- What to avoid when working with value-adds- Examples of other company value-adds.The Structure of Presentations- Understanding the mechanics behind presentations to get results- Maximising the use of your selling tools- Points to avoid when doing a presentation- What stops the buyer from actually buyingHandling Objections and Preparing For Ownership- Learning to identify why objections occur in your sales- Working with objections so that the customer still wants to buy- Handling the price objections- Having customers more willing to buy than you are to sellProfessionally Closing Sales- Skill of soft closing and techniques you can implement- Why sales do not close

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