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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-enablement-fundamentals/
课程评论：没有评论
课程名称：销售赋能基础 课程概述： 本课程教授销售赋能的基本原则和最佳实践，以及来自知名品牌的真实案例研究。通过提供可带走的模板和框架，课程帮助学员创建自己的赋能资产，激励销售代表，并促进跨部门的协调。 课程内容： 销售赋能对于赋能销售人员、提升他们的成功至关重要。本课程将提供必要的知识、工具和案例，帮助您为销售代表的成功铺平道路，并衡量您工作对企业底线的影响，为长期收入增长奠定基础。无论您是独立负责销售赋能，还是在团队中发挥重要作用，本课程都将提升您的销售赋能力。 课程包括： - 2小时以上的教师主导演示，涵盖销售赋能的定义、各类策略，及如何构建自己的销售手册。 - 来自Yelp、Zendesk、Oracle等公司的产品市场专家的深度客座视频。 - 行业标准框架，指导您和销售代表的成功。 - 继续专业PMM发展的折扣和产品市场认证机会。 适合人群： 本课程适合所有与销售赋能相关的人士。无论您是负责销售赋能，还是参与其中的团队成员，课程都能提供实用见解，帮助您理解更宏观的销售赋能图景，提升您的战略思维。如果您希望进入销售赋能领域，本课程将帮助您建立扎实的基础，确保您在踏入这一职能时能够迅速上手。 为何选择产品市场联盟？ 我们是全球最大的产品市场营销者社区，紧跟行业最新趋势和实践，确保您获取前沿信息。此外，您将与来自谷歌、微软、LinkedIn、Lyft、Adobe等公司的PMM建立联系，学习经过验证的最佳实践。
What you'll learnSales enablement fundamentalsSales enablement best practicesReal-life case studies from big-name brandsTemplates & frameworks to take awayHow to create your own enablement assetsGetting sales reps engagedCross-functional alignmentDescriptionWhen it comes to empowering your salespeople, sales enablement isn't optional; it's essential.This Sales Enablement Fundamentals course will arm you with everything you need to set your reps up for success, measure the bottom-line business impact of your work, and lay the foundation for long-term revenue growth.Whether you own sales enablement yourself or are an integral cog of a wider team, this OnDemand program will provide you with the quintessential knowledge, tools, templates, and case studies needed to raise your organization's sales enablement game.Once you're enrolled, you'll unlock access to 2+ hours of:Instructor-led presentations on everything from defining sales enablement and exploring the various tactics it encompasses, to building your own playbooks and bridging the gap across departments.In-depth guest footage from product marketing experts at organizations like Yelp, Zendesk, Oracle, and more.Industry-standard frameworks to guide you and your sales reps' success.Discounts for continued professional PMM development & product marketing certification opportunities.Who's this course for?This course is for anyone who has a stake in sales enablement - now or in the future.If you own sales enablement, this course will feed you with non-stop, practical insights on how to level-up your current SE program.If you're involved with (but don't own) sales enablement, this course will enable you to truly understand the bigger sales enablement picture, how and where you fit in, and pitch into the bigger strategy with awesome ideas that really get you noticed.And finally, if you're looking to get into sales enablement, this course will equip you with an incredibly strong understanding of the function so you can hit the ground running when you do have a stake.Why pick Product Marketing Alliance?We're home to the world's largest community of product marketers. By a long stretch.Everything we do's centered on the very latest trends, practices and demands we see in our community, so you know you're only working off cutting-edge info.Plus, with PMMs at orgs like Google, Microsoft, LinkedIn, Lyft and Adobe in our network, you know you're working off the very best, tried and tested formulas.Who's this course forProduct marketingSales enablementSalesMarketingCustomer success
