sales bootcamp

所在平台: Udemy

课程主页: https://www.udemy.com/course/sales-bootcamp-l/

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课程简介

**课程概览:** 本课程名为“销售训练营”,旨在帮助学员适应不断变化的商业环境,并在激烈的市场竞争中提升销售业绩。课程强调,在当今经济下,客户需求、商业环境和销售方式都发生了深刻变革。成功的企业往往具备快速灵活的特点,能够迅速适应变化。 \ **核心要点:** * **市场变化与竞争:** 当今市场充斥着大量的销售机会和竞争者,企业需要学习和实践新的、灵活的销售方法来获取客户。 * **销售的本质:** 销售变得更具挑战性,需要更多的时间、耐心来建立信任、信誉,与客户建立良好的关系。单次通话难以促成交易。 * **目标客户定位:** 找到并聚焦于“理想客户”至关重要。了解他们的梦想、痛点、目标、愿望和恐惧,从而清晰地规划如何通过产品帮助他们实现目标并解决问题。 * **独特销售主张 (USP):** 明确自身产品为何优于竞争对手,并学会如何有效地将这一优势传达给潜在客户。 * **建立信任与专业性:** 潜在客户在购买决策时往往犹豫不决,担心买错产品或受骗。销售人员应通过充分准备、展现专业的知识和热情来赢得客户的信任。 * **准备的重要性:** 充分的准备是成功的关键。在接触客户前,应充分了解客户情况,明确沟通目标,这将赋予你竞争优势。 * **“微小改进”的复利效应:** 顶尖销售人员并非能力高出普通人十倍,而是通过在不同领域实现“一点点”的改进,长期积累复利效应,最终取得显著的成果。 * **聚焦优质潜在客户:** 将时间和精力投入到有价值的潜在客户身上,避免无效沟通。 * **深入诊断需求:** 掌握诊断潜在客户需求、痛点和目标的能力,从而提供更精准的解决方案。 \ **总结:** “销售训练营”课程的核心在于指导学员如何在这种充满挑战的销售环境中生存并成长。通过理解市场变化、精准定位理想客户、突出独特卖点、建立客户信任以及利用“微小改进”的复利效应,学员可以显著提升销售的专业度和效率,最终实现业务的增长。

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课程详情

THE SALE HAS CHANGEDFirst thing we should understand is the world has changed and the economy has changed, and the customer has changed. And we need to change to make more sales and dont die.The buisness that growing they have this one thing on common, they are fast and flexible. And they know how to adapt quick to change.The first thing that i want you to understand is: their a lot of offers a lot of buisness are selling. Their s more sellers than ever before. Their s strong competition. Their s millions of buisess that you are competing with to get a costumer dollarsI am telling you that so you get better and not bitter. You need to learn and practice new things and have new flexible approach to buisness to get new resultsSelling is hard, and you can take this as a good news or a bad news.Now sales takes more time and patience, you can not close in one call. You should build trust and rapport and credibility and still the customer is gonna need more time to compare the offersBut you can make it easier for your self, by being clear and prepare. You should know who s you ideal customer and go approach them and invest your time and effort with them and not with people that not qualifedAnd the way how i help my client to find their ideal customer is ; you need to know where you clients wanna be after using your product, their dream, their pain, ambitions goals. Desires and fears you should have a clear image of their identityThe first thing i try to help with my customer is with their product we need to find the identity of the ideal costumer. You should know more than anybody where your costumers wanna be after using your product. And show them that your product will help them to achieve their goals and remove the pain that they have in lifeYou should also know why this client would buy from you and not the competion, what is your unique sales proposition ?What i always talk about with my client dont start selling anything if you dont know why a costumer will choose you and not the competition. You should know that. and you should also know how to communicate it to the prospectYou should be aware that the prospect is so hesitant at the time making the decision of buying, they are afraid of buying the wrong product or getting scammed. Their trust level is so low and the best sales people know that and they borrow some trust to their prospect, by being prepared, enthusiastic and an expert in their fieldAnd that your unfair advantage in buisness is that you got to prepare. More prepare you are, more credibility you will have and less hesitation or fear your client will feel and they will buyWhen you are prepared you win the sale: one time someone call me and wanna hire me to teach a topic in their buisness so he was like ok tell me what you do and i start talking about what i do, and then i never hear from him again, because he wanna hire me to teach the marketing and copywriting and my answer was about sales b2b, what i should do instead before taking the call or even after when he ask me ; i should ask him what are you looking for, what your goal and he will tell me and i am gonna give the right answer.So you need to prepare before you call. You sound professionalBefore picking up the phone ask: what i wanna accomplish with this call.Being prepared and gathering information will give you a winning edge.Speaking of winning edgeThe best salespeople, people that make 10 times than average they are not 10 time better, they are just a little better. And that what i wanna talk about and i want you to understand, that you should be a little bit better in differant area and the compound effect will take care of buisness at the end of the year you will not recognize your result just by being a little bit better every weekSo how we can do thing differant and in which area ? nice questionThe first thing is: with who you are talking to and investing your time ? are you talking with good prospect and making the best of it, or you are just talking to random people just so you look like you work.Also how focus are you, do you really know how to diagnost the prospect and know exactly their needs and pains and goals ?

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