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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-and-relationship-management/
课程评论：没有评论
课程名称：基本销售与关系管理技能 课程概述： 在当今职场中，销售已成为每个工作的必要部分，无论是与客户、同事还是上司打交道。尽管许多人认为销售只是“销售团队”的工作，但实际上，只要您在任何与人互动的角色中工作，销售就是您的责任。销售并不是为了说服他人，而是关于准备和倾听。准备即了解您所提供的产品及其功能，然后倾听客户、同事或上司的需求，从而促成他们的需求与您的产品之间的匹配，或是认识到没有适合的方案。 本课程将引导您理解销售与关系管理，这是商业中非常重要的一个方面，未来将对您的职业发展产生积极影响。课程分为三个部分，前两部分集中在销售上，内容包括： 1. 销售的定义与真相 2. 您的角色 3. 正确的心态与技能 4. 独特的销售定位 5. 市场机会分析 6. 竞争分析 7. 销售流程 8. 优秀会议的召开 9. 成交（选项与定价） 10. 成功原则 11. 成功指标 12. 回顾 第三部分则涵盖关系管理，内容包括： 1. 关系管理是什么? 2. 新的真相 3. 其重要性 4. 在银行业的相关性 5. 内部与外部的重要性 6. 建立积极关系的原则 7. 过程步骤 8. 管理负面关系的原则 9. 过程步骤 10. 关系最佳实践 关于本课程与Starweaver： 本课程由一位经验丰富的客户服务和销售高管授课，拥有多年实际的销售、客户关系管理、业务发展和市场营销经验。课程设计、制作与授课均由Starweaver完成，Starweaver是全球高度认可的培训提供商之一，为许多领先的金融机构和科技公司提供培训课程，包括美国运通、花旗银行、汇丰银行等众多知名企业。 祝您学习愉快！
Sales is part of every job today whether you are working with customers or your colleagues or boss. Yet, most people believe and behave as if it was the "sales team's job." In fact, it is your job if you work in any role that deals with people. Sales isn't about convincing someone of anything. Rather, sales is about preparation and listening. Preparing by knowing what you have or provide, and/or what your product does and provides and, then listening to your customer, colleague or boss, and then paving the way to marry their needs with what you have (or simply not, and realizing there is no fit).Simplified, sales and relationship management involves 2 fundamentals skills:1. Preparation2. ListeningThis course will orient you on sales and relationship management, a very important aspect of business - one that going forward, will help you in your career. This serves as an introduction to sales, relationship management and the importance of both in banking and services. This course covers the following topics, in three sections. The first two sections focus on sales, including: 1. Sales? A Definition and the Truth 2. Where Do You Fit In? 3. The Right Mindset / The Right Skills 4. Your Unique Selling Position 5. Analyzing Your Market Opportunity 6. Competitive Analysis 7. The Sales Process 8. Great Meetings 9. Closing (Options, Pricing) 10. Success Principles 11. Success Metrics 12. Recap While the third section covers relationship management, including: 1. What's Relationship Management? 2. The New Truth 3. Why is it important? 4. Relevance to banking 5. Internal and external importance 6. Principals of building positive relationships 7. Steps to the process 8. Principals to managing negative relationships 9. Steps to the process 10. Relationship Best Practices More about this course and StarweaverThis course is led by a seasoned customer services and sales executives with many years of hands-on, in-the-trenches sales, customer relationship management, business development, and marketing work. It has been designed, produced, and delivered by Starweaver. Starweaver is one of the most highly regarded, well-established training providers in the world, providing training courses to many of the leading financial institutions and technology companies, including:Ahli United Bank; Mashreqbank; American Express; ANZ Bank; ATT; Banco Votorantim; Bank of America; Bank of America Global Markets; Bank of America Private Bank; Barclay Bank; BMO Financial Group; BMO Financial Services; BNP Paribas; Boeing; Cigna; Citibank; Cognizant; Commerzbank; Credit Lyonnais/Calyon; Electrosonic; Farm Credit Administration; Fifth Third Bank; GENPACT; GEP Software; GLG Group; Hartford; HCL; HCL; Helaba; HSBC; HSBC Corporate Bank; HSBC India; HSBC Private Bank; Legal & General; National Australia Bank; Nomura Securities; PNC Financial Services Group; Quintiles; RAK Bank; Regions Bank; Royal Bank of Canada; Royal Bank of Scotland; Santander Corporate Bank; Tata Consultancy Services; Union Bank; ValueMomentum; Wells Fargo; Wells Fargo India Solutions; Westpac Corporate Bank; Wipro; and, many others.Happy learning.
