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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-and-marketing-for-online-businesses/
课程评论：没有评论
## 线上商业销售与营销课程总结 (Coursera) 本课程专为线上商业新手和面临销售/流量困境的经营者设计，旨在循序渐进地教授销售与营销的关键技能，帮助您将线上业务推向新高度。 **核心内容：** * **销售与营销的重要性：** 强调无论产品或服务如何，有效的销售与营销是线上业务成功的基石。 * **基础营销技巧：** 教授实用的销售技巧和多样的营销方法，即使没有聘请营销专家，也能自行操作。 * **内容营销：** 探讨故事化产品如何提升销量，以及视频在品牌建设和促进销售中的强大作用。 * **多渠道营销策略：** 涵盖网站优化、博客、流量获取、视频营销、付费广告、电子邮件营销、线下营销、客户服务、品牌塑造，以及创建明确的行动号召（Call to Action）。 * **社群媒体应用：** 学习如何利用社交媒体进行营销。 **学习收获：** 完成本课程后，您将掌握全面且简单易懂的销售与营销知识和工具，能够为您的线上业务带来流量和销售。 **课程特色：** * **初学者友好：** 内容简单明了，适合没有营销基础或希望改善现状的学习者。 * **实战经验分享：** 讲师拥有丰富的线上商业运营经验，分享过往的成功与失败教训。 * **教学形式：** 100%视频讲座和视频教程。 * **学习周期：** 预计几周完成，内容丰富。 **不适合人群：** 已具备高阶营销技能或正在寻找高阶营销信息者。
Creating an online business of any type can be a daunting task but without sales and marketing skills you won't get far. Most likely you have your product or service, perhaps a new website, and now you wait for that money to pour in. The problem? It never does. There is much more to an online business than selling a product or service and then collecting money. One of the most important things you need to do is marketing. If you are not in a position to hire a marketing expert then doing it yourself is the next best way. It is needed no matter what type of business you do. This sales and marketing course is designed to get you started in the right direction by making it super simple. It is a basic course designed for beginners and those who may be struggling to earn any sales or get traffic to their websites. This course will cover tips for making sales and various marketing techniques. For example did you know that a product with a personal story behind it outsells those that don't? I'll explain in the course. Did you know that video is a fantastic way to build your brand and bring in sales? I cover that as well. Other things we will discuss are tips for optimizing your website, blogging, traffic, video, paid advertising methods, email, offline marketing, customer service, branding, creating a call to action, social media, and so much more! By the time this course ends you will have everything you need to take your online business to the next level by utilizing marketing.While you take this course you can feel confident that you are learning from someone who has been where you are now. I have been running multiple online businesses for awhile now. I've had my failures and I've had my success. I learned what it takes to grow a successful business and now I am going to teach you using 100% video lectures and video tutorials. It will take a few weeks to complete this sales and marketing course as we will cover a lot but it will be well worth it. If you have advanced skills in marketing or are looking for advanced information on marketing this course is not for you.
