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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-and-marketing-collaboration/
课程评论：没有评论
**Coursera课程总结：销售与营销协作大师课** **课程名称：** 销售与营销协作大师课 (Sales & Marketing Collaboration Masterclass) **课程概述：** 本课程专为饱受销售与营销部门间协调不畅、互相推诿困扰的销售及营销高管设计。课程强调，销售与营销如同拉动企业发展的双驾马车，必须同速同向，才能确保目标的达成。课程将深入探讨如何提升销售与营销之间的协作水平，涵盖销售漏斗、客户触点、潜在客户管理、客户画像、奖励机制对齐、技术解决方案、协作工具、会议优化等关键议题。 **学习内容与形式：** * **理解协作：** 课程将首先阐释协作的意义及益处。 * **评估现状：** 通过两次快速测试，帮助学员了解当前销售与营销协作的水平。 * **掌握技巧：** 教授多种协作技巧、原则和实践方法，并通过互动活动帮助学员进行练习。 * **深入探讨：** 对部分关键概念进行深度剖析，以期进一步优化协作。 * **成果检验：** 提供一份清单，供学员评估学习成果。 **学员权益：** * 可访问PDF讲义，辅助学习。 * 可进行团队活动，巩固所学。 * 提供作业，强化学习效果。 * 设有问答环节，解答学员疑问。 * 完成课程后可获得认证。 * 作业将获得反馈。 **课程价值：** 本课程旨在解决企业内部长期存在但可能未被充分重视的销售与营销部门“筒仓化”问题。通过有效的协作，使这两个拥有共同目标——业务增长——的团队能够协同一致，共同推动企业发展。建议学员在课程初期进行协作能力测试，以明确自身需求。 **讲师：** Salil Dhawan **课程大纲（Syllabus）：** 未提供
If you are a Sales or Marketing executive, and are tired of lack of coordination and constant finger pointing between Sales & Marketing, then this course is for you.Sales & Marketing are the two horses pulling the cart, they have to be pulling at the same speed, in same direction, otherwise the cart will topple over, or worse break apart. You have to align Sales & Marketing, and to do that you have to work on Sales & Marketing Collaboration.In this course you will learn tips, tricks, techniques, principles and practices, on how to boost coordination. The course will cover important Sales & Marketing topics such as Sales Funnel, Customer Touch-points, Lead Management, Customer Persona, Rewards Alignment, Technology Solutions, Collaboration Tools, Meetings, and a lot more.You will have the opportunity come long on a journey, where we first understand the meaning of and the benefits of collaboration. We will then take 2 quick tests to understand our current level of collaboration. We will go through all techniques of collaboration, along with activities to start practicing these techniques. We will continue to deep dive into few important concepts to improve collaboration, and finally we will go through a checklist to see how far we have come.In this course you will have the opportunity to -Access a PDF to follow along with the courseActivities to undertake with your teamAssignments to reinforce your learningYou also get -Access to a Q & A SectionCertification on completionFeedback on AssignmentThis course will help you with a problem, that may be going unnoticed but is very harmful for the company.You need to align the two teams working in silos, as they have the common goal, to grow the business.Take the test in the first few lessons, and see for yourself if you need to improve collaboration between Sales & Marketing.Thank YouSalil Dhawan
