|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/sales-analysis-for-management-consultants/
课程评论：没有评论
课程名称：管理顾问的销售分析 课程概述：本课程旨在通过一系列实用案例，显著提升您在销售和营销方面的知识和技能。它专为希望成为管理顾问或商业分析师的人士设计，或者需要每日管理和优化销售和营销的专业人士。在本课程中，您将学习以下三个方面： 1. 理解销售和营销中的主要挑战。 2. 如何改进销售和营销，以增加利润和边际。 3. 寻找节省成本和改进的方法，学习如何在Excel中计算潜在节省并实施。 本课程基于我在顶级咨询公司担任顾问和董事会成员的15年经验，负责战略、绩效改进和大公司（包括零售、快消品、B2B和服务行业）的转型。参与和监督90多个不同的绩效改进项目，总共为企业创造了20亿美元的额外EBITDA。我也曾亲自培训过100多位顾问、商业分析师和经理，他们现已成为私募股权和风险投资基金的合伙人、投资总监、运营总监等。 课程采用案例研究法，结合许多讲座，展示分析案例和我们使用的工具。每个讲座都会附上额外资源，包括Excel文件和课件材料，您将获得一套可供您或团队在工作中使用的现成分析库。 我创建此课程的原因在于，销售和营销在每个公司中差异巨大，管理顾问在咨询项目中通常需要大量时间来学习和理解业务。通过提供真实的案例和分析，我希望提升您的分析能力和意识。本课程将帮助您了解在销售和营销领域咨询项目中应如何开展工作。 总之，如果您希望在任何业务中发现改进，您应掌握与分析和优化销售和营销相关的技术。因此，我强烈推荐本课程给管理顾问、商业分析师、企业所有者、创始人以及销售经理和主管。 课程收益：本课程是一个实际的逐步指南，包含大量分析、技巧和提示，将显著提高您发现和分析销售和营销的速度。课程理论较少，主要提供实例和我自己经验以及其他著名案例中的各种提示。您将学习到： - 如何理解不同商业模式下的销售和营销。 - 如何优化销售和营销。 - 寻找节省和改进的方法。 - 如何在Excel中计算建议变动的影响。 您可以通过讨论区或私信向我提出任何问题。 课程结构： 1. 引言：对课程进行简要介绍，提供关于销售分析的一些基本信息。 2. 快消品：讨论快消品领域的销售和营销主要挑战，分析相关案例。 3. 零售：探讨零售行业销售和营销的主要挑战，分析相关案例。 4. B2B服务：分析B2B服务的销售和营销挑战，探讨案例。 5. B2C服务：讨论B2C服务的销售和营销挑战，并分析相关案例。 在课程结束时，学生将能够分析不同领域的销售和营销，提高销售团队效率，优化销售与营销以增加利润，并在Excel中计算建议变动的潜在影响。 适合人群： - 管理顾问和商业分析师 - 财务控制员 - 投资分析师 - 初创企业创始人 - 项目经理 学习前需要掌握的基本知识： - 基础或中级Excel技能 - 经济学基础知识 - 基础或中级的财务和会计知识
What is the aim of this course? This course will help you drastically improve your knowledge and skills in improving and developing sales and marketing through a series of practical cases. It is designed for people who want to become management consultants or business analysts or have to run and optimize sales and marketing on daily basis. In the course you will learn 3 things: How to understand the main challenges in sales and marketing How to improve sales and marketing in order to increase margin and profit Where to look for savings and improvements, how to calculate potential savings in Excel and implement them This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work. Why have I decided to create this course? Sales and marketing differ drastically in every company and it usually takes a management consultant a lot of time to learn and understand the business during a consulting project. By giving you exposure to real-life cases and analyses I want to improve your awareness and skills in analyzing complex sales and marketing analysis. Thanks to this course, you will know what and how to do during a consulting project devoted to the sales and marketing area. To sum it up, I believe that if you want to build or to find improvements in any business you should master techniques related to analyzing and optimizing sales and marketing. That is why. I highly recommend this course not only to consultants or business analysts who have to advise their customers but also to owners, founders of businesses as well as sales managers, and directors. In what way will you benefit from this course? The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you find and analyze sales and marketing. There is little theory - mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn: How to understand sales and marketing in different business models How to optimize it Where to look for savings and improvements How to calculate the impact of proposed changes in Excel You can also ask me any question either through the discussion field or by messaging me directly. How the course is organized? The course is divided into the following sections: Introduction. We begin with a little intro to the course as well as some general info on sales analysis.FMCG. In the second section, I will discuss the main challenges in sales and marketing in FMCG. We will also go through a number of cases and business analyses devoted to sales and marketing in FMCG. Our cases will be from the cosmetics, and food industry and will show you how to analyze motivation/bonus systems, how to analyze the efficiency of salesforce, how to estimate potential growth in specific regions, and many more. Retail. This section will discuss the main challenges in sales and marketing in Retail. We will also go through a number of cases and business analyses devoted to sales and marketing in Retail that will help you immensely during the consulting project. B2B Services. In this section, I will discuss the main challenges in sales and marketing in B2B Services. We will also go through several cases and business analyses devoted to sales and marketing in B2B Services. We will go through many cases including consulting, analytical services, and aircraft maintenance. B2C Services. In this section, I will discuss the main challenges in sales and marketing in B2B services. We will also go through a number of cases and business analyses devoted to sales and marketing in B2C Services. The case will be from a restaurant chain, a beauty salon chain, and others. I will show you how to check whether a new product introduction makes sense, how to increase profits by 10%, and other cases.You will be able also to download many additional resources Excels with analyses shown in the course Presentation of slides shown in the course Links to additional presentations and movies Links to books worth reading At the end of my course, students will be able to…Analyze sales and marketing in different industriesImprove sales force efficiencyIncrease profits by optimizing sales and marketingCalculate in Excel the potential impact of proposed changesApply improvement techniques to other fields and industriesImprove sales in Retail, FMCG, B2B service, and B2C servicesWhat is the difference between options and scenarios?Who should take this course? Who should not?Management Consultants and Business AnalystsFinancial ControllersInvestment AnalystsStartup FoundersProject ManagersWhat will students need to know or do before starting this course?Basic or intermediate ExcelBasic knowledge of economicsBasic or intermediate knowledge of finance & accounting
