|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/saas-metrics-fundamentals/
课程评论：没有评论
课程名称：SaaS指标基础知识：管理者、创始人和投资者的必修课 课程概述： 这是市场上关于SaaS指标和SaaS业务管理的最全面课程！2022年更新，所有课程笔记都汇总成一份可下载的PDF（近200页），提供课程所有课程材料的参考。此外，新增了一份SaaS指标速查表，将所有关键指标及其公式集中在一处，方便随时查阅。课程还包含新的测验和作业，共7个，确保内容的更新与丰富。 课程适合人群： - 在SaaS公司工作但对SaaS指标不够理解的职员。 - 对于如预订、收入、ARR、留存率和单位经济等术语感到困惑的人。 - 想在软件公司寻找职业机会并希望在面试中展现对SaaS深入理解的求职者。 课程导师Jimmy拥有超过10年的硅谷科技公司咨询、战略和财务经验，致力于帮助学员掌握SaaS业务测量与分析的技能。 课程内容： 课程从SaaS商业模式的基础知识开始，深入探讨用于衡量业务增长、产品黏性、单位经济和财务表现的各项指标。学员将在课程结束时掌握如何用指标仪表板和演示文稿给团队传递正确的信息。 课程特色包括： - 高质量视频 - 教程和示范 - 真实案例 - 测验 - 文章和速查表 - 免费提供的各种精美电子表格和仪表板，节省时间，快速生成所需数据。 学习成果： 完成课程后，学员将能够： - 衡量合适的SaaS指标 - 分析指标表现趋势，并能在会议上清楚表述其含义 - 超越同事，提升职业发展 准备好将您的SaaS公司职业生涯提升到一个新水平了吗？欢迎加入课程！
THE MOST COMPREHENSIVE COURSE ON SAAS METRICS AND SAAS BUSINESS MANAGEMENT ON THE MARKET TODAY!2022 UpdatesAll Course Notes in One Downloadable PDF (close to 200 pages!): Lecture presentation slides for all the lessons are now available for download in one single PDF. This is a great reference tool for you to review the course materials anytime in the future. Access the resource in the last section of the course.New 1-Pager SaaS Metrics Cheat Sheet: I created this cheatsheet so you have all the key metrics and their formula all in one place! Access the resource in the last section of the course.New Quizzes and Assignments: 7 quizzes and assignments have been added/refreshed in various sections of the course.*********************Are you:Working at a SaaS company, but you secretly don't understand SaaS metrics?Confused by terms such as bookings, revenue, ARR, retention rate, and unit economics?Looking for a career opportunity at a software company and you need to impress your interviewer with a solid understanding of SaaS?If any of these applies, then you have come to the right place!This SaaS Metrics Fundamentals course will give you the right tools and skills to be successful.My name is Jimmy, and I have over 10 years of consulting, strategy and finance experience in technology companies in Silicon Valley.If your professional work is related to software, whether you are a company founder, a sales executive, product manager, a financial analyst, a business leader, a product manager, or an investor, you will need to how to measure and analyze a SaaS business with the right metrics.The most valuable software enterprises today are SaaS companies. With the number of job opportunities at these companies, mastering SaaS metrics is going to be immensely valuable for your careers.The course starts with the basics of the SaaS business model, take you through the metrics to measure business growth, product stickiness, unit economics and financial performance. Ultimately, you will be able to impress your team with a metrics dashboard and presentations that tell the right story.This course is packed with the following to enhance your learning:High quality videosTutorials/DemosReal life examplesQuizzesArticles CheatsheetsAll the beautiful spreadsheets and dashboards are included for free so you can save hours of your time and make these tables and charts your own in a matter of minutes.By the end of the course, you will be able to:Measure the right SaaS metricsAnalyze trends from metrics performance, Articulate its meaning at your next meeting.Know more than your colleagues Take your career to the next level. So are you ready to take your career at a SaaS company to the next level? If so, jump in, and I will see you in the course!*************************Course Content OverviewCourse IntroSaaS Business ModelBusiness GrowthBookings: TCV, ACV, Contract TermBookings: Offer TypeBookings: New vs RenewalTCV/ACV vs ARR/MRRRevenueARR AnalysisProduct StickinessChurn: What and Why?Retention / Churn Rates I - Intro and Count BasedRetention / Churn Rates II - Dollar BasedRenewal rateCohort analysisUnit EconomicsUnit EconomicsCustomer Life Time (LTV)Customer Acquisition Cost (CAC) and Payback PeriodLTV / CACSaaS magic numberP & L MetricsP & L Financial Model Walkthrough:Profitability (Gross Margin, Operating Margin and Free Cash Flow Margin)Rule of 40SaaS Metrics DashboardSaaS Metrics Dashboard OutputMake your own Metrics Dashboard
