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所在平台: Udemy |
课程主页: https://www.udemy.com/course/saas-marketing-metrics/
课程评论：没有评论
课程名称：SaaS大师班：销售、营销和增长指标（2025） 课程概述：构建软件即服务（SaaS）公司总是充满挑战。本课程旨在简化这一过程，特别为SaaS产品经理和初创企业创始人设计。课程将帮助学员理解重要的SaaS营销与增长指标，如客户获取成本（CAC）、客户终身价值（CLV）、流失率（Churn）、净推荐值（NPS）和关键绩效指标（KPI）等，创始人和产品经理应当追踪的关键数据。课程结束时，学员将对以下内容有较为深入的理解： 模块1：SaaS基础 - SaaS（软件即服务）简介 - SaaS的发展历史 - SaaS的未来前景 - SaaS的优势 - IaaS、PaaS与SaaS的区别 - 电子商务的SaaS应用实例 - 基于SaaS的无头电子商务构建 - 各类初创企业 - SaaS产品与公司的类型 - 投资者为何对SaaS充满热情 模块2：SaaS商业模式创新 - SaaS基本要素 - SaaS商业模式简介 - SaaS商业模式创新 - 客户细分策略 - 针对企业的SaaS初创企业市场定位 模块3：SaaS商业模式类型 - SaaS订阅模型示例 - SaaS定价模型、策略与实例 - 按需付费商业模型 - 亚马逊AWS和微软Azure示例 - 级别定价的优势与最佳实践 - 按用户付费定价 - Click up与Jira - Freemium SaaS策略与公司 - SaaS附属商业模型和计划 模块4：SaaS营销与增长指标 - SaaS增长简介 - SaaS的独特访客和注册数 - B2B SaaS潜在客户获取 - 预订类型 - 年合同价值（ACV）、总合同价值（TCV）与合同长度 - 续约预订与流失实例 - 客户获取成本（CAC） - 月度经常性收入（MRR） - 保留率与用户群体分析 - SaaS流失率 - SaaS中的客户终身价值 - SaaS的单位经济学 - SaaS的净美元留存率 - 40法则 - SaaS魔法数字 - SaaS估值计算 - 毛利率与贡献边际 - 市场规模（TAM、SAM和SOM） 本课程将为参与者提供全面的SaaS商业模式理解和实践中的关键指标分析，助力其在这个快速发展的领域取得成功。
Building a Software as a Service (SAAS) company is always hard. So this course will make it easy for you. This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI's Growth Retention, ARR that a founder and a product manager should track.By the end of this course, you will have a good understanding of Module 1 SAAS BasicsWhat is SaaS (Software as a Service)?History of SaaSWhy SaaS Future is excitingWhat are the Benefits of SaaS?Difference between IaaS PaaS SaaSSaaS Use Case for E-commerceBuilding Headless e-commerce with SaaSVarious Categories of StartupTypes of SaaS Products and CompaniesWhy SaaS is so Exciting for InvestorsModule 2 SAAS Business model Innovation SAAS EssentialsSoftware as a Service Business Model IntroductionSAAS Business model innovationCustomer Segmentation in SAASTargeting Enterprises as a SAAS Start-upModule 3 SAAS Business model Types of SAAS business modelSAAS Subscription Model ExampleSAAS Pricing Models, Strategies, and ExamplesPay as You go business Model - Amazon AWS and Microsoft AzureWhat is Tiered Pricing? Benefits and Best PracticesPay Per User Pricing - Click up and JiraFreemium SAAS Strategy and CompaniesSAAS Affiliate Business Model and ProgramsModule 4 SAAS Marketing and Growth MetricsSaaS Growth IntroductionUnique visitors and Signups for SaaSB2B SaaS LeadsTypes of bookingsACV TCV and Contract lengthRenewal bookings and churn exampleCustomer Acquisition Cost (CAC)Monthly reoccurring revenueRetention Rate and Cohorts in SaaSSaaS ChurnCustomer Lifetime Value in SaaSUnit Economics in SaaSNet dollar Retention in SaaSRule of 40 in SaaSSAAS Magic numberCalculation SAAS valuationGross Margin and Contribution Margin Market Size TAM, SAM, and SOM
