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所在平台: Udemy |
课程主页: https://www.udemy.com/course/saas-marketing-course-product-marketing-course/
课程评论：没有评论
课程名称：SaaS营销入门（策略、实操与指标） 课程概述：在本课程中，我们将学习 SaaS（软件即服务）业务的营销基础。我曾与20多家SaaS公司合作，包括Knorex、GrowthPlug、Sopact、Klearstack等。本课程以结构化的方式提供 SaaS 营销的基本知识，分为多个部分，每个部分聚焦于 SaaS 营销的一个关键方面。 课程内容： 1. **SaaS营销基础**：理解 SaaS 与传统营销漏斗的区别，探讨 B2B 和 B2C SaaS 公司在挑战和策略上的不同，同时分析多种定价模型的优缺点，以便做出明智决策。 2. **用户获取策略**：探讨确保SaaS产品持续获得用户流的方法，保障营收的持续性并补偿用户流失。 3. **客户细分**：学习用于客户细分的参数以及理想的买家角色，并提供外部资源以助于业务的客户细分。 4. **SaaS电子邮件营销策略**：电子邮件营销对于SaaS业务的成功至关重要，本部分将帮助优化电子邮件营销，并分享有效的行动呼吁技巧和重新吸引用户的策略。 5. **产品入门策略**：许多用户在注册免费试用后几乎不使用产品，因此本部分将专注于完善用户入门策略，从而提高转化率。 6. **SaaS营销指标**：了解SaaS营销指标的重要性，学习基础和高级的SaaS指标，以跟踪进展并做出有洞察力的决策。 7. **客户留存101**：探讨如何确保用户在遭遇负面体验后仍能留在平台上，以应对用户流失。 8. **SaaS的附属营销**：学习附属营销的最佳实践，包括选择附属合作伙伴的标准、需要跟踪的指标和避免的错误。 9. **产品驱动增长（Product Led Growth）**：理解产品驱动增长的理念及其在业务中的实际应用，同时讨论已有成功案例的公司。 10. **撰写优秀的公关提案**：学习如何撰写有效的公关提案，以引起媒体的关注，适用于新功能和产品发布。 结课总结：通过本课程的学习，您将掌握SaaS营销的基本知识，能够制定自己的营销策略，并理解营销团队的挑战与有效性，从而为产品的成功铺平道路。
In this SaaS Marketing course, we will learn the fundamentals of marketing software as a service business. I have worked with 20+ SaaS companies, including Knorex, GrowthPlug, Sopact, Klearstack, and many more. This course informs you about the fundamentals of SaaS marketing in a structured way. I have divided this course into multiple sections, each focusing on one key aspect of SaaS Marketing.Section 1: SaaS Marketing FundamentalsUnderstand the difference between SaaS and traditional marketing funnels and how the challenges and strategy differ between B2B and B2C SaaS companies. We'll also understand multiple pricing models with the pros and cons of each so that, you can make an informed decision.Section 2: Learn about acquisition strategiesIn these videos, we'll see some ways to ensure a continuous flow of users for your SaaS product. This is important to ensure that you keep generating recurrent revenue and compensate for customer loss over time.Section 4: Customer SegmentationLearn about the parameters you should use for customer segmentation and what an ideal buyer persona looks like. We have included external resources as well to help with customer segmentation for your business. Section 5: SaaS Email Marketing StrategiesEmail marketing is critical to the success of any SaaS business. You'll need it at every stage of your funnel. That's why we will dedicate a few videos to help you fine-tune your email marketing. We'll also learn quick call-to-action hacks and strategies to re-engage users who lost touch with your brand. Section 6: Product Onboarding Strategies40 - 60% of users who registered for a free trial barely used the product. Such users may never convert into paying customers if we don't practice appropriate customer onboarding strategies in SaaS businesses. Hence, we'll have dedicated sessions to improve user onboarding. Section 7: SaaS Marketing MetricsSaaS marketing metrics play an important role in your success. You need metrics to verify if your strategies are working or not. We'll learn both basic and advanced SaaS metrics to help you track your progress and make insightful decisions. In this section, we also develop an understanding of unit economics in SaaS business and what makes a product-based business profitable. Section 8: Customer Retention 10132% of the people will shift to an alternate product just after one negative experience, despite previously excellent customer service. Hence, is it important that we see how to keep users for your software.Section 9: Affiliate Marketing for SaaSAffiliate marketing is critical for SaaS marketing success. Learn the best practices for choosing an affiliate partner, the metrics to track, and the mistakes to avoid. Section 10: What's Product Led Growth?Understand the ideology of product-led growth and practical ways to implement it in your business. We'll also discuss some success stories of companies that have already implemented this. Section 11: Writing a Great PR Pitch for SaaS BusinessesLearn how to write an effective PR pitch that gathers the attention of media houses. You can use this for new features and product launches. By the end of this course, you will have enough understanding of SaaS marketing that you can create your own marketing strategy, understand the challenges and effectiveness of your marketing team, and gear your product to success.
