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所在平台: Udemy |
课程主页: https://www.udemy.com/course/revops-framework-building-foundations-for-growth/
课程评论：没有评论
**课程总结：为初创公司构建营收运营(RevOps)流程** 本课程专为在初创公司或中小型企业中担任营收运营(RevOps)的专业人士设计，旨在帮助他们更系统、更有效地开展工作。课程适合拥有1-3年RevOps经验，希望拓展知识和基础的从业者，尤其是那些团队规模在1-5人，或者作为“单枪匹马”的RevOps负责人。 **学习目标：** * **课程前：** 你可能长期处于被动响应状态，大部分时间花费在报告和系统问题修复上，难以专注对增长有贡献的工作。 * **课程后：** 你将能够建立明确的RevOps部门优先级框架，利用数据讲述引人入胜的故事，并将精力聚焦于推动公司营收增长的关键举措。 **课程内容概览：** 1. **营收运营(RevOps)入门：** * 定义与概述：深入理解RevOps的概念及其重要性。 * 核心技能：学习RevOps专业人士所需的关键技能。 * 组织架构：探讨RevOps部门的理想组织模式及汇报关系。 * 总结与要点回顾。 2. **构建你自己的RevOps流程：** * 优先级设定：学习如何有效设定RevOps工作的优先级。 * 请求处理系统：建立规范的请求接收和处理机制。 * RevOps路线图：规划和管理RevOps项目的长期发展蓝图。 * 公司内部沟通：掌握如何向公司讲解RevOps的价值。 * 新角色入职：提供初入职RevOps岗位的30/60/90天行动计划。 * 总结与要点回顾。 3. **数据管理：** * 关键数据报告：了解并生成销售速度、网站流量和MQL等关键报告。 * 数据术语表：建立统一的数据定义和理解。 * 客户旅程映射：可视化和分析整个客户生命周期。 * 总结与要点回顾。 4. **与利益相关者协作：** * 季度性项目设定：规划和执行跨部门的季度性增长计划。 * 创建协作手册(Playbook)：与利益相关者共同制定包含关键流程和策略的手册。 * 手册的价值与内容：理解手册的重要性及其应包含的内容。 * 协作与支持：强调与团队成员及利益相关者建立良好关系和获得支持的重要性。 * 最终总结与RevOps清单。
A course for Revenue Operations professionals to succeed in their job (Startups/smaller companies), and for people looking to become more systematic in their RevOps roles.This course is for you if:1-3 years in RevOps and looking to expand on knowledge and foundation.Your company is size 1-150, or revenue operations leaders who are a one-man band or 1-5 in their team.Is new at the company and wants to have a strong start.Need a more systematic approach to RevOps, so that you can exit constant firefighting mode.Before course state: You are constantly in reactive mode, spending most of your time on reports and fixing system issues, without working on tasks that contribute to progress.After course state: Your RevOps department has a framework to prioritize incoming requests. You can use data to tell compelling stories and focus on initiatives that will help the company grow its revenue.The course will cover: 1. Introduction to Revenue Operations. Definition and overview of revenue Operations.Importance of revenue operations in a company.Key skills to learn.Org chart.How to organize your RevOps department.Who do you report to? PROs and CONs.Summary and key takeaways.2. Setting up your own RevOps Process. RevOps Prioritization.Intake System.RevOps Roadmaps.Run a "what is RevOps session" in your company.First 30/60/90 days in your new role.Summary and key takeaways.3. Data ManagementKey Data Reports.Sales Velocity.Website and MQLsData glossary.Mapping the customer journey.Summary and key takeaways.4. Working with stakeholders. Setting up Quarterly initiatives.Creating a Playbook with your Stakeholders.What is a playbook and what can it contain?Why you need support and alignment to build a playbook.Summary and RevOps checklist.
