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所在平台: Udemy |
课程主页: https://www.udemy.com/course/revolutionizing-b2b-sales-with-account-based-marketing-20/
课程评论：没有评论
课程名称：基于账户营销硕士课程（ABM2.0） 课程概述：在这门课程中，Bilal Hassan将分享他在基于账户营销（ABM）2.0方面的专业知识和见解。ABM 2.0正迅速成为B2B营销的标准。课程内容涵盖基于账户营销的最新技术、策略和战术，帮助学生创建针对特定账户的高度个性化营销活动。学生将学习如何利用数据洞察来制作量身定制的内容，利用自动化技术实现个性化的规模化，以及采用多渠道方法以吸引目标账户。 在课程中，Bilal将提供真实的案例和实例，展示ABM 2.0如何推动业务增长并提高投资回报率（ROI）。学生还将学习如何协调销售和市场团队，以实现共同目标，并通过关键指标和KPI跟踪ABM 2.0活动的成功。 课程结束时，学生将掌握实施成功的ABM 2.0战略所需的知识和技能，从制定全面的计划到衡量其对业务结果的影响。此课程非常适合希望在B2B营销中保持领先并提高与目标账户互动能力的市场营销人员。 课程主要内容： 1. 基于账户营销（ABM）2.0简介 2. 数据驱动的账户选择（ABM 2.0） 3. 个性化和定制化（ABM 2.0） 4. 高级定位技术（ABM 2.0） 5. 多渠道参与策略（ABM 2.0） 6. 成功测量与优化活动（ABM 2.0） 7. 案例研究与最佳实践（ABM 2.0）
In this course, Bilal Hassan will share his expertise and insights on Account-based Marketing(ABM) 2.0, which is quickly becoming the standard for B2B marketing. The course will cover Account-based Marketing(ABM) 2.0, including the latest technologies, strategies, and tactics to help students create highly personalized campaigns targeting specific accounts. Students will learn how to leverage data insights to create tailored content, use automation to scale personalization, and employ a multichannel approach to engage target accounts.Throughout the course, Bilal will provide real-world examples and case studies to demonstrate how Account-based Marketing(ABM) 2.0 can drive business growth and improve ROI. Students will also learn how to align their sales and marketing teams to achieve common goals and track the success of their Account-based Marketing(ABM) 2.0 campaigns through key metrics and KPIs.By the end of the course, students will have the knowledge and skills to implement a successful Account-based Marketing(ABM) 2.0 strategy, from developing a comprehensive plan to measuring its impact on business outcomes. This course is ideal for marketers who want to stay ahead of the curve in B2B marketing and improve their ability to engage target accounts and drive business growth.Here are the Main Points of this Course.1-Introduction to Account-Based Marketing(ABM) 2.02-Data-Driven Account Selection (in Account-based Marketing 2.0)3-Personalization and Customization (in Account-based Marketing 2.0)4-Advanced Targeting Techniques (in Account-based Marketing 2.0)5-Multi-Channel Engagement Strategies (in Account-based Marketing 2.0)6-Measuring Success and Optimizing Campaigns (in Account-based Marketing 2.0)7-Case Studies and Best Practices (in Account-based Marketing 2.0)
