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所在平台: Udemy |
课程主页: https://www.udemy.com/course/revenue-management-hotel-marketing-in-2020/
课程评论：没有评论
**课程名称：** 2022年收益管理与酒店营销 **课程概述：** 本课程旨在教授学员如何运用收益管理（Revenue Management）和酒店营销策略，最大化酒店客房和其他服务的销售额和利润。课程将深入探讨收益管理的基础知识，介绍实用的工具和技术，并强调在线营销和声誉管理在现代酒店业中的重要性。 **学员将获得的技能：** * **定价策略设定：** 学习如何制定有效的客房定价策略。 * **市场可见性提升：** 掌握如何提高酒店在市场上的可见度。 * **直接预订增加：** 学习如何有效增加酒店的直接预订量。 * **入住率提高：** 探索提高酒店客房入住率的方法。 * **销售与收入增长：** 学习如何全面提升酒店的销售额和总收入。 * **住宿评论管理：** 教授如何有效处理和回应客户的住宿评论。 * **电子邮件营销：** 学习如何开展成功的电子邮件营销活动。 * **Google AdWords 广告活动设置：** 指导学员如何设置和优化 Google AdWords 广告活动。 * **声誉管理：** 深入了解如何管理和维护酒店的在线声誉。 * **以及更多实用技巧。** **课程特色：** 本课程将通过实际案例和具体示例，以简洁明了的方式，帮助学员全面理解收益管理和酒店营销的精髓。 **退款保证：** 购买后30天内不满意可获得全额退款。
Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel's rooms and its different services and you can make them as profitable as possible using the most adequate sales channel.This course is about the: basis of Revenue Management, the best tools that need to be applied it covers the importance of good online marketing and about how to manage your online reputation. In this course you will GAIN:How to set up your pricing strategyWhat you have to do to make the hotel visible on the marketHow to increase your direct-bookingsHow to increase your occupancy rateHow to increase your sales and revenueHow to deal with your accomodation reviewsHow to do email marketingHow to set up a Google adwords campaignHow to deal with your reputation..and much moreIt includes some practical cases and examples. If you want to understand Revenue Management and Hotel Marketing in a concise way through real examples, this is the course for you!And remember that if you are not conviced when purchasing your course, you have a 30 days reimburse guaranteed!
