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所在平台: Udemy |
课程主页: https://www.udemy.com/course/revenue-management-for-the-hospitality-industry/
课程评论：没有评论
课程名称：酒店业收益管理 课程概述：本课程“酒店业收益管理”旨在为对酒店行业略有了解的学生或想要深入学习收益管理的小企业主提供相关知识。收益管理是一种重要的策略，旨在增加或最大化利润。尽管建立收益系统并非易事，但实施这样的系统至关重要。在本课程中，我们将讨论一些元素以及如何将这些元素融入系统，以提高收入。 如果您在收益管理方面经验不足，本课程能帮助您理解收益管理的概念，以及收益系统如何为您的业务做出贡献。我们将复杂的策略拆解为更易于理解的部分，帮助您在酒店中开始实施。 在课程中，我们将讨论收益管理的基础知识，并概述建立简单系统所需的步骤。完成本课程后，您将具备坚实的基础知识，理解收益管理的含义、重要性以及执行收益管理所涉及的要素。 通过学习，您将理解诸如时间控制、价格水平标准和因素、市场细分的重要性等概念。同时，您还将能够计算替代成本，并为您的分销渠道建立价格一致性。
This course 'Revenue management for the hospitality industry' is based towards students who are somewhat new to the hospitality industry or small business owners who want to learn more about revenue management.Revenue management is an important strategy to apply to increase or maximize profits. While setting up a revenue system is not an easy task, it is important to have such a system in place. In this course we will discuss some elements and how to incorporate these into a system to increase revenue.If you have little to no experience when it comes to revenue management this course will help you understand what it is and how a revenue system contributes to your business. In this course we will try to break a complex strategy down into smaller more easy to understand parts, so you can start implementing these in your hotel.Together we will discuss all the basics of revenue management and go over some of the steps needed to set up a simple system. By the end of this course you will have a solid foundation and basic understanding of; what revenue management is, why it is important to have such a system in place and what elements are involved in performing revenue management.When you've finished this course you'll understand concepts like, time duration control, price level criteria and factors, how market segmentation plays a big role and more. You'll be able to calculate displacement costs and set up rate parity for your distribution channels.
