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所在平台: Udemy |
课程主页: https://www.udemy.com/course/retargeting-with-facebook-ads-like-a-pro/
课程评论：没有评论
课程名称：像专业人士一样进行Facebook广告再营销 课程概述： 再营销（Retargeting）是指在数字世界中“跟进”您的潜在客户或现有客户的过程。这是一种由最佳营销人员和企业主使用的广告策略。有趣的事实是：仅有2%的人会在第一次了解您的公司时进行购买。这意味着，您发送到Facebook页面或网站的所有人中，仅有2%会在第一次购买，98%的销售将在与您的品牌或业务的接下来的2到7次互动中发生。因此，如果正确实施，再营销是最便宜且最有效的广告形式。这就是为什么您需要进行再营销，否则您将错失收入，降低投资回报率（ROI）。 想象一下，仅通过运用再营销的原则，您能够将销售额翻倍……您所有的工作和花费在引流所带来的人们访问网站或Facebook页面的资金，最终都会得到回报。通过不进行再营销来获取客户，无疑是在浪费钱。如果您拥有一家企业，很可能您有一个Facebook页面，您也可能有一个网站，但进行再营销并不一定需要网站。您需要分配一小部分预算来跟进那些离开您页面的用户……您会向特定人群展示广告，以提醒他们采取下一步行动。 假设您能将5%、10%或20%的潜在客户推进到销售漏斗的下一步，效果将会怎样？很多营销人员因为在客户离开漏斗后没有进行跟进而错失了巨额利润。但如今，利用广告再营销跟进比以往任何时候都要简单。我将教您轻松创建“再营销受众”并在Facebook上创建“再营销广告活动”，让您在不超出预算的情况下跟进客户。这一切都是为了将更多人转化为客户，并促使现有客户在您的公司中购买更多产品。
Remarketing (retargeting) is the process of "following up" with your prospects or clients in the digital world. This is an Advertising Strategy used by the best marketers and business owners out there. FUN FACT: Only 2% of people will buy the first time they find out about your company. Which means, that all the people you send to your Facebook Page or Website, only 2% will buy the first time… 98% of sales will happen in the next 2 to 7 interactions with your brand or business. Retargeting - Remarketing is the cheapest yet most effective form of advertising if done correctly. This is why you need to do Retargeting (remarketing) Otherwise, you are leaving money on the table and your ROI will decrease. Imagine being able to double your sales just by applying this principle of retargeting (remarketing)… All your hard work and all the money you spend on traffic bringing people to your site or Facebook Page will finally pay off. Acquiring customers through traffic without retargeting is basically leaving money on table, and it is very expensive. If you have a business, you probably have a Facebook Page. You may also have a Website. But it is not necessary to have a website to do Retargeting (remarketing). You need to assign a small budget to follow up with people where they left… You will show ads to specific people to remind them to take the next action. What if you were able to push 5, 10, or 20% MORE people to the next step of your funnel? Most marketers are leaving BIG money on the table because they don't follow up with a prospect after they've left their funnel. But today it's easier than ever to follow up using ad retargeting. I will teach how to EASILY Create those "Remarketing Audiences" and Create "Remarketing Campaigns" on Facebook to follow up with them without breaking the bank. This is all about converting more people into customers, and making your current customers buy more from your company…
