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所在平台: Udemy |
课程主页: https://www.udemy.com/course/retailhrm/
课程评论：没有评论
**课程名称：零售业人力资源管理** **课程概述：** 本课程深入探讨人力资源管理，特别聚焦于零售业。课程强调人力资源是组织最宝贵的资产，也是实现可持续竞争优势的关键。人力资源若管理不当，也可能成为组织的最大风险。 **课程内容要点：** * **人力资源管理入门：** 介绍人力资源管理的基本概念。 * **竞争优势与可持续竞争优势：** 区分两者，并说明人力资源在可持续竞争优势中的重要性。 * **人力资源管理目标：** 明确人力资源管理在组织中的战略目标。 * **绩效衡量：** 学习如何量化和评估人力资源管理的效果。 * **人力资源管理面临的挑战与问题：** 探讨人力资源管理在零售业中遇到的具体挑战和问题。 * **组织结构设计：** 讲解如何设计适合组织的结构，并特别关注零售业的组织结构特点，包括大/小型组织以及集权/分权管理。 * **人才争夺战：** 学习如何在人才市场中脱颖而出，吸引优秀人才。 * **雇佣营销：** 探索如何通过营销策略吸引和招募人才。 * **人才培养：** 关注如何发展和提升员工技能。 * **人才激励：** 学习有效的激励方法以提升员工积极性。 * **人才保留：** 掌握留住优秀人才的策略。 * **零售业人力资源管理的法律问题：** 了解与零售业人力资源相关的法律法规。 **课程目标：** 通过本课程的学习，学员将能够： * 理解人力资源管理在零售业中的核心作用。 * 掌握吸引、发展、激励和保留人才的关键策略。 * 认识到人力资源管理对组织可持续竞争优势的影响。 * 了解零售业人力资源管理面临的独特挑战和法律问题。 本课程为零售业从业者或对零售业感兴趣的学习者提供了扎实的人力资源管理基础知识，并强调了这些知识在实际零售环境中的应用。
Human resources are considered the biggest asset of an organisation and the main reason is that humans (employees) in an organisation are the sustainable competitive advantage. Sustainable competitive advantage is superior to competitive advantage due to the fact that it can not be copied by others. In the list of sustainable competitive advantages, you will always find human resources at the top of the list. But the same humans (employees) can be the biggest risk for an organisation if they are not managed properly. That is why understanding human resources management is inevitable. This course is a perfect course for those who want to learn some of the basics of human resource management, specifically from a retail perspective. Many interesting topics are included in this course that will enhance your understanding of the topics related to human resource management. The following topics are covered in this course for you:Introduction to HRMCompetitive advantage vs sustainable competitive advantage in HRMObjectives of HRMPerformance measures in HRMChallenges in HRMIssues in HRM from a retail perspectiveDesigning organisational structureThe organisational structure in retailingSmall vs Large organisationsCentralised vs decentralised managementWinning the employee talent warEmployment MarketingTalent DevelopmentMotivating talentRetaining talentLegal issues in retail HRMAs you can see, all the topics covered in this course are of prime importance. I am confident that after attending this course you will learn something new. So, what are you thinking? Just enrol in the course and see you inside.Cheers!Dr. Jan
