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所在平台: Udemy |
课程主页: https://www.udemy.com/course/retail-supply-chain-management/
课程评论：没有评论
课程名称: 零售供应链管理 课程概述: 零售供应链管理及物流系统是一切零售业务成功的坚实基础。无论是街头小贩、地方杂货店、超市、汽车展厅、网络终端、家电展厅，还是直销商，一个高效的零售供应链管理系统都是至关重要的。供应链是指组织、设施、功能和活动的序列，这些要素共同参与产品或服务的生产与交付。供应链也被称为价值链。零售供应链管理（Retail SCM）可以被定义为管理零售业务中涉及采购原材料、制造及成品分配的所有业务流程和活动的网络。供应链管理的艺术在于为客户提供在正确的时间、地点和成本下的合适产品。 零售供应链策略是现代零售企业的关键支柱。有效的市场覆盖与产品稳定供给直接关系到收入的实现。一旦产品在零售店推出并进行宣传，整个国家的零售店和所有销售点需要随时能够提供该产品，使顾客能够购买及取货。任何在产品及时性上的失误都可能导致顾客兴趣和需求的下降，进而产生严重后果。因此，运输网络的设计与管理对支持零售销售和市场策略至关重要。库存控制和库存可视性是任何零售运营中的两大关键元素，这两者是成本驱动因素，直接影响零售企业的财务状况。 库存代表价值，是零售商的重要资产。每个零售业务都有一个最优的库存周转标准。库存周转指的是在十二个月内，库存被销售和替换的次数。库存周转的健康状况直接关系到零售业务的整体健康。 该课程旨在帮助学员掌握零售供应链管理的重要性和关键策略，为提升零售业务的成功奠定基础。
A strong and efficient ‘Retail Supply Chain Management' and ‘Logistics System' provides a firm foundation and backbone for success in any kind of retail business whether the retailer comprises of street vendors, local grocery stores, supermarkets, automobile showrooms, internet kiosks, home appliance showrooms, direct marketers, etc. A ‘Supply Chain' is the sequence of organization of facilities, functions, and activities that are involved in producing and delivering a product or service. A ‘Supply Chain' is also known as ‘Value Chain'.Supply Chain is the flow and management of resources across the retail enterprise for the purpose of maintaining the retail operation profitably. ‘Retail SCM' can be defined as the management of a network of all retail business processes and activities involving procurement of raw materials, manufacturing and distribution management of finished goods to reach the end user. SCM is also called the art of management of providing the Right Product, At the Right Time, Right Place and at the Right Cost to the Customer.Retail Supply Chain Strategies are the critical backbone of retail businesses today. Effective market coverage, availability of products at locations which hold the key to revenue recognition depends upon the effectiveness of Supply Chain Strategy rolled out. Very simply stated, when a product is introduced in the retail store and advertised, the entire retail stores in the country and all the sales counters need to have the product where the customer is able to buy and take delivery.Any glitch in the product not being available at the right time can result in drop in the customer interest and demand which can be disastrous. Thus, design of transportation network and management assume importance to support retail sales and marketing strategy. Inventory control and inventory visibility are two very critical elements in any retail operations as these are the cost drivers and directly impact the bottom line in the balance sheet.Inventory means value and is an asset for the retailer. Every retail business has a standard for inventory turnaround that is optimum for the retailer. Inventory turnaround refers to the number of times the inventory is sold and replaced in a period of twelve months. The health of the inventory turnaround relates to the health of retail business.
