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所在平台: Udemy |
课程主页: https://www.udemy.com/course/retail-store-operations-and-store-management/
课程评论：没有评论
**Coursera 课程总结：零售店运营与店铺管理** 本课程旨在教授学员如何通过行之有效的策略来优化零售业务，从而提升销售额和利润。课程涵盖了店铺布局中的消费者心理学、游击营销策略，以及如何通过精妙的商品陈列和摆放来刺激顾客的冲动购买。 **核心学习内容包括：** * **策略性商品摆放：** 学习如何引导顾客购买价格更高的产品，同时不被察觉。 * **优化店铺布局：** 设计一个能激发顾客购买欲望的环境。 * **引人注目的陈列：** 学习如何通过视觉传达有效吸引顾客。 * **科学销售策略：** 掌握可规模化应用的销售方法。 * **目标客户精准定位：** 识别并吸引高消费客户，并引导其购买。 * **提升复购率与冲动购买：** 驱动顾客重复购买，并增加意外的购买行为。 * **利用批量折扣与增值产品：** 像专业人士一样运用批量折扣和附加产品。 **目标学员：** 本课程特别适合零售、商业及收购行业的专业人士。通过深入了解数十载的消费者研究和数千项心理学研究，学员将掌握驱动顾客购买的深层原因，并学会将普通浏览者转化为忠实买家，从而彻底改变职业生涯。
Learn to drive buying and purchasing decisions with proven techniques that really work and your bottomline will never be the same again. Whether it's the human psychology of store layouts or the impact of guerrilla marketing, you'll be able to generate more impulse buys that ever before. You'll even learn about the subtle science of product placement so that you can:- Sell repeat customers ever more expensive products without them noticing- Create a layout in which every customer is primed to buy and keen to do so- Design displays and presentations that instantly catch the eye for the right reasons- Perfect a scientific sales strategy that you can deliver at scale to your audienceIs retail operations an easy skill to master?If you have the right resources at your fingertips, you will be able to take your business in a whole new direction. That's why we've made it our mission to connect you with everything you need to know to:- Target high-spending customers and show them what they should buy- Drive repeat sales while also nudging customers to make impulse buys- Leverage the power of bulk discounts and add-on products like a proWill this course work for me?If you work in retail, business, or even acquisitions, you will benefit greatly from this course. It's a chance to understand decades of consumer research and thousands of psychological studies so that you can see what really drives a customer to make a purchase.The truth is that your career will never be the same again once you understand what really turns someone from a browser into a buyer. Isn't it time you got up to speed?
