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所在平台: Udemy |
课程主页: https://www.udemy.com/course/retail-startups/
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Coursera 课程 **“如何成功开设小型零售店和精品店（入门课程）”** 旨在帮助有志于开设独立精品店的初学者。本课程涵盖了从概念到执行的整个流程，强调规划的重要性，以节省时间和金钱。 **课程主要内容包括：** * **第一部分：课程介绍** * 课程概览、零售业趋势、开店准备以及从概念到规划的转变。 * **第二部分：定位您的零售成功** * 选择独特的销售主张（USP）、目标市场，制定商业计划，确定商业结构，以及选择合适的库存。 * **第三部分：您的零售启动预算与成本** * 计算启动成本、零售店的各项考虑因素、资金来源、会计核算、财务预测和财务估算。 * **第四部分：获取您的零售店业务** * 决定是购买现有店铺还是从零开始，如何寻找待售店铺，选择最佳店址，租赁合同，确定租金，以及店铺设计和陈列。 * **第五部分：精品零售管理** * 招聘零售员工，打造令人难忘的品牌，库存管理，以及为盛大开业做准备。 本课程包含练习工作表，为学员提供实用的指导，帮助他们成功启动和管理自己的零售业务。
START YOUR BOUTIQUE RETAIL SHOP SUCCESSFULLY*Course INCLUDES Exercise Worksheets!Every day, aspiring retail business owners like you take their first big step toward opening their dream boutique business - and we're right there with them!If you want to learn how to start an independent boutique shop, you're at the right place. For ten years and counting, we have been a relevant resource for many aspiring retail shop owners throughout the United States and worldwide.It's a great time to plan your retail shop business. Whether you want to open a brick-and-mortar or small pop-up, we believe this course will help you develop the understanding to formulate your retail business plan - and hopefully save you money in the process.We believe:· Planning is essential for success· Obtaining the knowledge you need is essential· Planning will help you save money and timeBoutique Retail Business Course Details:Section 1: Course IntroductionLecture 1: Course IntroLecture 2: Trends in RetailLecture 3: Preparing to Open Your Retail BusinessLecture 4: From Concept to PlanningSection 2: Position Your Retail SuccessLecture 5: Choose Your Unique Sales PropositionLecture 6: Choose Your Target MarketLecture 7: Developing Your Business PlanLecture 8: Forming Your Business StructureLecture 9: Choosing Your InventorySection 3: Your Retail Startup Budget & CostsLecture 10: Determining Your Retail Startup CostsLecture 11: Retail Shop ConsiderationsLecture 12: Paying for Your Retail Shop BusinessLecture 13: Accounting for Your Retail BusinessLecture 14: Setting Up Your Financial ProjectionsLecture 15: Developing Your Financial EstimatesSection 4: Obtaining Your Retail Shop BusinessLecture 16: Buy an Existing Retail Shop or Start from ScratchLecture 17: Searching for a Retail Shop for SaleLecture 18: Finding the Best Location to Open a Retail ShopLecture 19: Your Retail Shop Property LeaseLecture 20: How Much Should You Pay in Rent?Lecture 21: Boutique Shop Design and LayoutLecture 22: Your Retail DisplaysSection 5: Boutique Retail ManagementLecture 23: Hiring Your Retail StaffLecture 24: Build a More Memorable BrandLecture 25: Retail Inventory ManagementLecture 26: Preparing for Your Grand Opening
