|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/retail-merchandising/
课程评论：没有评论
课程名称：零售商品营销 课程概述：零售商品营销是零售业的重要组成部分，在后台运作，确保产品能顺利进入商店。商品营销是负责规划、选择以及决定哪些产品在何处销售的零售职能。商品营销团队与零售运营、市场营销及供应链团队紧密合作以实现这一目标。在本课程中，我们将提供商品营销的基础知识，探讨商品营销流程的第一阶段，并进一步细分商品营销周期中的各个步骤。在某些情况下，我们也会深入研究流程的第三阶段。课程旨在简化商品营销过程中的各种复杂性，并帮助学员理解商品营销职能如何与零售的其他职能相适应。在某种程度上，商品营销也与库存管理息息相关，几乎所有管理库存的方面都与商品营销有关。商品营销会因零售商的商业模型而异，目前没有统一的全球标准。课程将涵盖一些常见的库存管理最佳实践。 请注意，本课程并不涉及视觉商品营销，后者是展示商店货品的艺术。
Retail Merchandising is part of a crucial engine of retail, that works in the background to bring the products to the store. Merchandising is the retail function responsible for planning, selecting, and deciding which products sell in which stores.The merchandising teams collaborates with the retail operations, marketing, and supply chain teams to make this happen.In this course, we would provide you with the fundamentals of what is merchandising. We look at the level one of the merchandising process steps as part of the merchandising cycle. We also look at the second level of the merchandising process by breaking down the various process various steps in the merchandising cycle. In some cases, we will also delve into the third level of process steps. The course tries to simplify the various complexities around the merchandising process.The course would provide an understanding of how the merchandising function fits in with some of the other functions of retailing. Merchandising in a way is also Stock/Inventory management. Almost all aspects of managing inventory are in one way or another related to merchandisingMerchandising varies from retailer to retailer, based on their business model. There are few global standards with regards to merchandising. We would try to cover the most common best practices of inventory management in the coursePlease note that, this is not a course on visual merchandising. Visual merchandising is the art of displaying the products on the shop floor.
