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所在平台: Udemy |
课程主页: https://www.udemy.com/course/retail-math-understanding-the-numbers-that-drive-success/
课程评论：没有评论
课程名称：零售数学：理解推动成功的数字 课程概述： 零售行业是一个充满激情、挑战性和快节奏的职业选择。商品管理是推动业务发展的核心，理解商品及采购指标对于成功至关重要。本课程深入探讨了这些指标，并进一步涵盖了店铺运营、财务、会计和损失预防等跨职能的视角，以探索战略概念以及这些指标如何讲述整个故事。讲师以节奏适中的讲座和清晰的插图闻名，结合了在领导岗位十多年积累的实例和经验。这门课程尤其适合新进入零售行业的人士，或是经验丰富但未曾深入了解关键指标与战略概念的从业者。此外，对于需要理解零售术语，以有效面试候选人的招聘人员来说，这门课程也是极好的知识补充。 课程内容包括： - 商品管理公式和概念 - 定价策略解析 - 损失预防公式和概念 - 与零售相关的财务与会计主题 - 店铺运营关键指标 课程还包括可下载的材料，如关键概念的视觉插图、术语表和一页公式速查表。 学习内容： - 解读利润率和加价数据，提升相关的关键绩效指标（KPI） - 识别价格的组成部分 - markdown（降价）计算、类型、好处与风险 - 分析可购买库存计算（open to buy） - 理解存货周转 - 应用学习内容，提出正确的问题以应对商品数据 - 收缩计算和概念 - 盈亏平衡分析 - 收入报表简介 - 同店销售及销售、一般与行政（SG&A）支出比率 - 运营效率指标，包括员工每销售额 - 如何衡量客户感知与行为 本课程帮助学员建设扎实的零售数学基础，推动个人及业务的成功。
Retail is an exciting, challenging, and fast-paced career choice. Merchandising is the engine that drives the business. The ability to understand merchandising & buying metrics is essential to success and those metrics are covered in great detail here. This course goes a step further, taking a cross-functional view including store operations, finance, accounting, and loss prevention to explore strategic concepts and the big picture of how the metrics tell a story. The instructor is known for using well-paced lectures and clear illustrations featuring examples and lessons learned over a decade in leadership roles. The course is ideal for those who are new to retail or who are experienced but never received an in-depth explanation of the key metrics and strategic concepts. Additionally this is great knowledge for any recruiter who needs to understand retail terminology in order to effectively interview candidates. The high level topics include:Merchandising formulas and conceptsPricing strategies explainedLoss prevention formulas and conceptsFinance & accounting retail relevant topicsStore operations key metricsCourse includes downloadable materials, such as visual illustrations of key concepts, a glossary and a 1-page formula cheat sheet.What you'll learn:Interpreting margin & markup data and how to improve the related KPI'sIdentify the components of a priceMarkdown calculations, types, benefits and risksAnalyze the open to buy calculationUnderstand inventory turnsApply learnings to ask the right questions when presented with merchandising dataShrink calculations and conceptsBreak-even analysisIntroduction to an income statementComp sales & SG & A expense ratiosOperations efficiency metrics including sales per employeeHow to measure customer perception & behavior
