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所在平台: Udemy |
课程主页: https://www.udemy.com/course/retail-management-101/
课程评论：没有评论
Coursera 提供的“零售管理与商品陈列短期文凭”课程，旨在帮助学员掌握成功的零售管理所需知识。课程从零售管理基础概念、当前行业趋势及职业前景的介绍开始，为学员打下坚实基础。 随后，课程将深入探讨零售战略与规划，教授学员如何进行情境分析，识别潜在消费者，并制定有效的零售策略。 最后，课程会重点讲解零售定价与商品陈列。学员将学习定价策略、定价弹性、计算加价与利润率，以及如何运用促销定价吸引顾客，从而最大化零售业务的盈利能力。本课程是开启零售管理职业生涯的理想选择。
Competent retail managers do more than run stores; they also manage teams and inventory and analyze sales patterns. Are you passionate about becoming one?Here you go with our exclusive Short Diploma in Retail Management & Mechandising course. We have designed this course with all the relevant knowledge you need to start your career in retail management.We will start our course with an introductory module to introduce you to the basic concepts, which will strengthen your base for starting your career in retail management. Along with its career prospects, we will define the concepts of retailing and retail management. Besides, we will help you assess the current trends in retail management so you can update your retail management strategy accordingly with a changing pattern.As you progress with our course, you will gain all relevant knowledge to execute your operation in retail management, including retail strategy and planning based on situation analysis, identifying potential consumers, and making a foolproof strategy based on the analysis.Furthermore, we will discuss and guide you in retail pricing and merchandising, which greatly influence the profit of your retail business. In that context, we will discuss pricing elasticity; understanding this topic will help you figure out consumer perception and set a price to give you back the maximum profit. Moreover, you will learn how to calculate markup and margins in retail management, which are key factors in business profitability and success.Start your journey with our Retail Management 101 course and showcase your potential in retailing.Enroll Now!This course comes with the following Sections:Introduction to Retail Management: This section will discuss the fundamentals of retail management. You will understand what retailing is and the importance of staying up to date with retail business trends and job prospects in retail management.Retail Strategy and Planning: In this part of our retail management course, we will teach you how to plan out a practical strategy to maximize the output of your retail business.Retail Pricing and Merchandising: This section examines the basics of retail pricing and merchandising, including how retailers decide price strategies, calculate markup and profits, use promotional pricing to attract customers, and lots more.
