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所在平台: Udemy |
课程主页: https://www.udemy.com/course/retail-for-business-analysts-and-management-consultants/
课程评论：没有评论
课程名称：商业分析师和管理顾问的零售课程 课程概述：本课程旨在帮助商业分析师和管理顾问提升零售业务的分析能力，特别是在竞争日益激烈的环境下。随着电子商务和多渠道销售的崛起，消费者行为发生了显著变化，导致收益空间降低。本课程通过一系列实用案例，系统地提升学员在优化零售业务方面的知识和技能。课程适合希望成为顾问、商业分析师或日常管理和优化零售业务的人员。 课程内容包括： 1. 如何分析零售商并识别潜在改进点； 2. 如何在Excel中建立零售商的商业模型，以查看整体情况及具体KPI对利润的影响； 3. 如何优化零售商的运营； 4. 如何在多渠道环境中行事（包括电子商务操作）； 5. 如何将业务扩展到新的类别和市场； 6. 如何分析店内互动。 课程强调实际案例分析，除了理论知识外，学员将在课程中获得丰富的做法和技巧。课程讲师拥有超过15年的零售行业及咨询经验，曾为多家顶级咨询公司工作，并在多个行业应用了930多个绩效改进项目，总计为公司创造了20亿美元的额外EBITDA。 课程将通过具体案例来教授每一节内容，学员还将获得课程中的Excel模型和分析库，能够在实际工作中进行修改应用。课程的目的在于填补商业分析师和顾问在零售领域的认知缺口，使学员能够全面理解零售业务并发现潜在节约，最终成为团队中不可或缺的成员。 课程结构包括： - 介绍部分，概述课程及零售的基本信息； - 基本分析技巧，包括潜在的低垂果实； - 零售商业模型的建立； - 店内流程优化案例研究； - 零售商使用的商业技巧； - 扩展策略； - 多渠道运营的挑战及应对方案； - 店内客户行为分析及生产力分析。 学员将能够探索大量附加资源，包括课程分析的Excel文件、幻灯片演示、相关书籍推荐等。 综上所述，本课程旨在帮助学员迅速掌握零售优化技巧，提升在零售及咨询行业中的竞争力。强烈推荐给咨询师、商业分析师以及零售管理人员。
What is the aim of this course? Retail has become very competitive. We have the rise of e-commerce and multichannel, and buyers' behavior has also changed drastically. This leads to lower margins. As a Business Analyst or Management Consultant, you have to be able to analyze the Retailer you work for fast and find possible improvements. This course will help you drastically improve your knowledge and skills in optimizing Retail business through a series of practical cases. It is designed for people who want to become consultants, business analysts or have to run and optimize Retail business on a daily basis. In the course you will learn 6 things: How to analyze Retailer and find low-hanging fruits How to build the business model of the Retailer in Excel in order to see the big picture and see how specific KPIs impact the profit How to optimize Retailers' operations How to behave in a multichannel surrounding (when you have also e-commerce operations) How to expand your business into new categories and markets How to analyze in-store engagements There will be also many growth hacks that Retailers use. The course is based on my 15 years of experience in Retail as well as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement, and turn-arounds in the biggest companies from Retail, FMCG, SMG, and B2B sectors that I worked for. I worked for retailers in home improvements, pharmaceuticals, vending, kids products, convenience stores, electronics, wood products, and many more so what you will see in this course are observations drawn from many industries. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained over 100 consultants, business analysts, and managers who now are CEOs, Operational Directors, COOs, Investment Directors, Directors in Consulting Companies, Board Members, Customer Insight Managers, Data Science Managers, etc. On top of that my courses on Udemy have already been taken by more than 224 000 students. The course you will take has been taken also by people from EY, McKinsey, PwC, Walmart, Booz Allen Hamilton, Dell, Walgreens, and many more as a part of Udemy for Business.I teach through cases so most of the lectures are case studies showing some business problems solved in Excel. There will be also an overview of the main techniques used in optimizing and running retail. To every lecture, you will find attached (in additional resources) the Excels shown in the lecture so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you in your work. Why have I decided to create this course? Retail has become quite complex and there is a shortage of business analysts and consultants that have a good understanding of how to approach retail. There is a lack of knowledge on how to get a broader view of the retail business and at the same time to be able to go deep into details. Even people working for years in retail have problems with seeing the whole picture and being able to find potential savings. Therefore, I have decided to create a course that will bridge this gap. This course will transform you into a retail expert in a relatively short time and help you see all the elements of the business. The approach you will see in this course was tested on humans and I have seen tremendous positive results. Thanks to this course you will become a priceless member of any team that is doing strategic and operational improvements projects in retail. It will help you land a job not only with retailers but also with consulting firms, and private equities investing in retail. To sum it up, I believe that if you want to build or to find improvements in retail you should master the techniques shown in this course. That is why I highly recommend this course not only to consultants or business analysts that have to advise their customers but also to retail managers, and analysts already working in retail or in PE.In what way will you benefit from this course? The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you find and analyze production. There is little theory - mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will know: How to analyze Retailer and find low-hanging fruits How to build the business model of the Retailer in Excel in order to see the big picture and see how specific KPIs impact the profit How to optimize Retailers' operations How to behave in a multichannel surrounding (when you have also e-commerce operations) How to expand your business into new categories and markets How to analyze in-store engagementsYou can also ask me any question either through the discussion mode or by messaging me directly. How the course is organized? The course is divided currently into the following sections: Introduction. We begin with a little intro into the course as well as some general info on retail Basic analyses that you should perform. In the second section, I will discuss the basic type of analysis that you can use to better understand the business that you work for. Here you will find the potential low-hanging fruits Retail Business Model. As a business analyst or consultant, you may be asked to model the whole business in Excel. I will show you in this section how to do it and you will get ready-made models. I will also show you how to model e-commerce. Optimization of in-store processes - case study. In section 4 I show you how to optimize processes in the store. I will use here a real case of a company from the home improvement / DIY sector. You will get also the model we used to calculate costs Business Hacks used by Retailers. It is always good to look at what others are doing. Here I will show you some hacks used by other retailers Expansion. At some point, you will start considering expansion. I will show you in this section how you can expand your retail business and how to decide what to do Multichannel. As e-commerce has been a significant distribution channel traditional retailers were forced to transform into multichannel players (operating both in traditional stores, the offline world as well as online business) Here I will show you the main challenges and how to tackle them In-store engagement and productivity analysis. If you have data on the customer behavior in the store you can get nice insight and craft a better strategy to grow your business. Here I will show you examples of such analyses that we did with Retailnext - a system to collect data on customer behavior in the store. You will be able also to download many additional resources:Excels with analyses shown in the coursePresentation of slides shown in the course Links to additional presentations and movies Links to books worth reading
