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所在平台: Udemy |
课程主页: https://www.udemy.com/course/retail-buying-merchandising-certification-program/
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课程名称：零售采购与商品推广认证项目 课程概述：本课程提供全面的采购与商品推广知识，让学生全面理解零售行业的关键概念，帮助他们提升至更高的职业水平，成为成熟的零售专业人士和企业主。课程内容包括以下主题：1）采购与商品推广的关键角色 2）仓库与供应链的重要性 3）采购与商品推广的概念理解 4）零售术语 5）什么是把关利润 6）商品展示 7）360度采购与商品推广的理解 8）私有品牌的概念理解 9）工作资金的理解 10）供应商选择流程 11）细分类规划的关注点 12）有效的供应商谈判方式 13）零售科学五边形 14）零售利润谈判理解 15）供应商退货 16）零售中的其他收入 17）补货率的重要性 18）店面布局的理解 19）零售管理的全面了解 20）零售数学视频 121 21）零售数学视频 222 22）定价策略 23）定价方法 24）视觉商品推广的理解。 本课程将使所有学生体验到高级零售业务理解，帮助他们从新的角度来看待零售，培养成为成熟的零售专业人士，进而实现更高的销售和利润。额外说明：商品推广人员采取多种策略来吸引顾客，包括橱窗和店内展示、产品的策略性分组、摆放整齐的货架与清晰的标识、突出某些促销产品、样品和其他赠品、店内演示及其他广告等。同时，店铺的整洁和优雅也反映了专业性。企业的在线商店亦应采用商品推广策略以吸引网购消费者。
A detailered B & M course gives 360 degree concept level understanding to the students. It also clears some of the key concepts and queries we generally have in the retail industry. It als upksill the students for a fresh new role which help them grow as mature retail professionals and business owners. It covers the following topics 1) Buying & Merchandising Key role 2) Why warehouse & Supply chain 3) Buying and Merchandising concept understanding4) B & M retail terms 5) What is Gatekeeper Margin?6) Merchandise Floor walk 7) 360 degree B & M understanding 8) Concept of understanding of Private label9) Understanding of working capital concept10) Selection of vendor process11) Point to look for planning sub category 12) Effective way of doing vendor negotiations 13) Retail science Pentagon 14) Retail margin negotations understanding 15) Vendor returns16) What is other income in B & M17) Importance of Fill rates 18) Understanding of floor layout 19) Retail master understanding 20) Retail maths video 121) Retail maths video 222) Pricing strategy 23) Pricing medhods 24 Visual merchandising understanding This course will enable all the students to experience advance level of retail business understanding. It will open up mind to look at retail with new lens. It will develop the students to mature retail professional. This will help them to earn higher sales and profits in the business. Additional thoughtsMerchandisers employ a number of different strategies to attract buyers to make purchases, including window and in-store displays, strategic grouping of products, well-stocked shelves that have clear signage, the highlighting of certain promotional products, samples and other freebies, in-store demonstrations, and other in-store advertisements. Cleanliness and neatness are also important, as they are synonymous with professionalism. A business's online store should also use merchandising strategies to appeal to online shoppers.2
