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所在平台: Udemy |
课程主页: https://www.udemy.com/course/retail-business-growth-the-practical-3-part-formula/
课程评论：没有评论
### 零售业增长秘籍：易于实施的增长方法 **课程简介：** 本次课程旨在帮助零售企业在日益严峻的市场环境中实现利润增长。课程将重点探讨由于疫情和社交媒体的兴起，实体零售商如何应对线上购物的冲击以及如何利用社交媒体的优势。课程内容强调“小细节”在大局中的重要性，并提供实用、低成本、易于实施的增长策略。 **核心内容：** * **零售业增长三要素：** * 增加客户消费（Customer Spend） * 增加客户数量（Customer Numbers） * 增加毛利率（Gross Margin） * **务实的增长方法：** 提供大量可在店内直接应用的、低成本且易于实施的增长技巧。 * **“小”即是“大”：** 强调那些看似微不足道的细节，却能带来最大的改变。 * **线上线下整合：** 阐述建立强大的在线业务对所有零售商的关键性，并指出实现这一目标并不昂贵。 * **培训可用性：** 课程视频简短，可方便地用于员工培训。 **讲师简介：** Paul Watkins 拥有丰富的零售业经验，曾 owning and franchising a retail group，并 co-founding a retail support group。他拥有超过三十年的零售咨询和会议演讲经验，获得过国家级营销奖项。他的理念是，可持续增长来自于可控关键领域的渐进式改进，而非“一招鲜”的解决方案。课程内容侧重于实践技巧而非理论。
Lockdown has had such a catastrophic impact on retail that many stores have not reopened. But for those who have, and ones that were not affected, it is critical to have a clear growth strategy. Millions of people bought goods online for the first time and enjoyed the time-saving experience. How does this impact on bricks-and-mortar stores? Add to this the dramatic impact of social media as the main source of news now.This course offers ways to grow the profits of your retail business in the increasingly challenging trading environment. While some of the ideas are new, some are tried and true, but which now need to be approached with a renewed vigor.In this course, you will learn:The 3-part formula for growing a retail business - being growing customer spend, growing customer numbers, and growing gross margin on the items you sellPractical, inexpensive, easy-to-implement ways to grow your store profitsHow it's the 'little' things that can make the biggest differenceWhy having a strong online presence is now critical to all retail (and not expensive to achieve) Videos in this course are short and each one can be isolated for use at a staff training sessionWho is Paul Watkins? I have owned and franchised a retail group as well as co-founded a retail support group. I have seen the good, bad, and ugly of retail growth efforts, and if one thing stands out, there is never a 'king hit' that will double customer numbers. Sustainable growth comes from incremental improvements in the key areas that are easy to control. I have won national awards for marketing and have been a consultant and conference speaker to retail for over three decades. This course is light on theory and heavy on practical tips and growth tactics. I'd love to see you in the course and hear your feedback.
