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所在平台: Udemy |
课程主页: https://www.udemy.com/course/restaurant-marketing-the-secret-is-in-the-saucetm/
课程评论：没有评论
**您好！欢迎来到Coursera上的“餐厅营销：秘诀在于酱料”课程。** 本课程将深入探讨如何成功开设并经营一家餐厅。无论您是计划加盟、独自创业还是与合伙人携手，这里的知识都将为您提供宝贵的指引。 **课程核心内容包括：** * **经营模式选择：** 探讨加盟、独立经营或合伙的优劣。 * **客户服务与销售：** 学习如何有效地向上销售，提升顾客消费体验。 * **菜单设计：** 掌握如何创建一份引人入胜、能驱动销售的菜单。 * **人力资源管理：** 包括员工的招聘与解雇技巧，以及面试时需要提出的关键问题。 * **成本控制：** 了解如何管理工人赔偿成本。 * **市场营销策略：** 深入研究餐厅市场营销和战略性营销。 * **运营管理：** 熟悉POS系统的重要性。 * **选址与谈判：** 学习如何找到最佳的餐厅地点，并与房东进行成功的租赁谈判，谈判技巧将是课程的重点之一。 **课程特色：** * **基于研究的知识：** 所有材料均源自作者Dikran Iskenderian即将出版的书籍《餐厅营销：秘诀在于酱料™》，汇集了作者四年深入的市场研究心得。 * **实战经验传授：** 作者本人是Zankou Chicken®品牌的联合创始人，将分享其在南加州连锁餐厅经营中的丰富实践经验。 * **灵活的学习方式：** 课程不遵循严格的按时间顺序，您可以根据自己的需求随时学习相关主题。 * **丰富的学习资源：** 提供电子书下载，每节课都提供可下载的讲义文本，部分章节包含用于自我评估的复习题。 * **持续更新：** 作者将定期（每两周）更新视频和相关文本内容，全年不断增加新材料。 **课程目标：** 本课程旨在帮助您**全面掌握开设餐厅所需的一切知识**，并为已有餐厅的经营者提供**提升盈利能力**的实用策略。无论您是行业新手还是希望更上一层楼的从业者，这里都将是您学习、进步和成功的阶梯。 **学习时间建议：** 预计完成本课程需要大约**2个月**的学习和钻研时间。 **请注意：** 本课程提供的高质量材料是作者投入超过1200小时精华所在，请尊重版权，**请勿在课程社区之外分享**。 **感谢您考虑参加本课程，愿您在餐厅经营之路上取得辉煌成就！**
This course is about how to best open a restaurant. Should you franchise or do it alone or with a partner? We will also discuss the various topics related to the restaurant industry, including: How to Up-sell Customers; How to Create an Amazing menu; how to manage worker's comp. costs; how to hire and fire employees and specifically I will teach you what kind of questions to ask during job interviews. We will also discuss Restaurant marketing, strategic marketing, management, the POS system, how to find the best location and negotiate the lease with the landlord.Negotiation tactic are very important and one chapter will focus on this. The materials included here are from the upcoming book: Restaurant Marketing: The Secret is in the Sauce™ by Dikran Iskenderian (copyright 2015). This will give you immense information and wisdom based on 4 years of research I have done for this book. I am qualified to teach this course because along with my family, I own and operate the famous Zankou Chicken® brand of restaurant throughout southern California. I assume you will need about 2 months of reading and study to finish this course. The way it is structured, I recommend taking each subject mater AS YOU NEED IT, since it is not based on chronology. I will be including an electronic version of my upcoming book in this series. It will be available to download for everyone who purchases this course. The course is structured according to each chapter, and I will take my time presenting each subject matter accordingly. I will also provide the text for each lecture, available for download. Some of these chapters will contain review questions you should answer and use for self-study.By the end of the course, you should have everything you need to help you open a restaurant business. I have also structured this course for those of you who may already own a restaurant but wish to make more money/ profits. It's also geared toward people in the restaurant industry who simply wish to learn more, excel, and succeed in climbing the economic ladder within their organization. I have spent over 1,200 hours creating this book and these materials. They are of high quality. I simply ask that you please not share them outside the community of users here, as the material is copyrighted. I will add a video once every 2 weeks, and add the text correspondingly. My goal is to constantly add new material throughout the year.Thank you for considering taking my course. God bless.
