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所在平台: Udemy |
课程主页: https://www.udemy.com/course/restaurant-management-competition/
课程评论：没有评论
课程名称：餐厅管理竞争 课程概述：在现代，运营和管理餐厅并非易事。利润微薄和不断变化的食品趋势使得餐厅经营面临很大挑战，而众多的餐饮选择的竞争更是餐厅成功管理的一大难题。实际上，每五位餐厅经营者中就有一位会将严峻的竞争视为其业务的首要挑战。然而，总是有机会的存在，许多消费者在晚餐前几个小时甚至不知道自己想吃什么，因此，能够有效进行市场营销和明智定位的餐厅，可以赢得顾客，胜过竞争对手。 作为餐厅老板，了解你的目标受众和界定客户画像是至关重要的。你的目标受众可能是常客、忠实顾客和潜在顾客，理解这一群体将帮助你明确他们的需求、想要的方式和时间。从顾客那里直接获取反馈是了解他们的最佳方法，这些信息将帮助你改善业务，更加创造性地关注顾客。 在餐厅管理方面，我的建议是，当你的食物质量差和顾客服务差时，根本无法战胜竞争对手。要想在竞争中领先，你需要改进组织中的各个方面。了解客户画像有助于你清楚了解每天光顾餐厅的顾客的年龄、性别和行为特征等。 投资现代技术是参与竞争的关键，因为它可以帮助提高运营效率，并确保准时交付。确保你的餐厅在社交媒体和其他知名媒体上的评分很高。同时，考虑提供顾客激励措施，无论是临时促销、回扣、奖励计划，还是针对性的赠品活动，这些都是客户关注的重要组成部分。当你识别出顾客的喜好后，可以利用这些信息继续与顾客群体建立联系。
Operating and managing a restaurant in this modern time is not easy. Thin margins and evolving food trends make it very difficult, but competition from a multitude of dinning options is often cited as a difficult aspect of managing a successful restaurant. In fact, one in every five restaurateurs will obviously name tough competition as a top challenge for their business. However, there is always room for opportunity, in fact a lot of consumers do not know what they are going to eat for dinner just hours beforehand, so restaurant that can effectively market and position themselves wisely can win guest over a competitor. One of the key things you can do as restaurant owner is to know your target audience and also define your customer persona, your target audience may be your regular customers, loyal customers and potential customers, understanding this group of people will give you the opportunity to clearly know what this people want and how they want it and when they want it, the best way to get information from your customers is to ask them directly and they will say it as it is, this kind of information will help you improve upon your business and help you to be more creative and focus. My advise to restaurant management is that there is no way you can win your competitors when the quality of your food is bad and your customer service is also poor, to lead or win in competition you need to improve about everything you are doing in the organization. Understanding your customer persona is good in helping you to clearly know their demographic and behavioral profile of the people that will be coming into your restaurant day and night. Investment in modern technology is key in leading competition because it help the process of operation, and also ensure just in time delivery. Make sure your restaurant ratings is very high on the social media and other reputable media. Consider providing customer incentives. Incentives whether rhey are in the form of temporary sales offers rebates rewards programs or targeted giveaway programs, are often a major part of customer focus. When you have identified what customers like, you can use these items to continue to reach out to your customer base.
