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所在平台: Udemy |
课程主页: https://www.udemy.com/course/responsive-author-website/
课程评论：没有评论
**课程名称：** 自出版作者网站大师班 (Self-Published Author Website Masterclass) **课程概述：** 本课程旨在帮助自出版作者创建原创、专业且移动端响应式的作者网站。通过建立这样的网站，作者可以与读者互动，将读者转化为忠实粉丝，克服自出版初期面临的匿名挑战。 课程将介绍一系列有效的推广策略，包括： * **Perma-free Books:** 永久免费书籍 * **Lead Magnets:** 潜在客户磁铁 * **Front and Back Matter Promotions:** 前言和后记推广 * **Search Engine Optimisation (SEO):** 搜索引擎优化 * **Video Marketing:** 视频营销 * **Guest Post Commenting:** 访客博客评论 所有这些推广策略的核心都在于在线形象，特别是作者网站。课程强调，现在是建立作者平台的好时机，而创建一个出色的作者网站是第一步。 **课程内容与学习要点：** 本课程将提供一个“手把手”的教学过程，带领学员从零开始构建一个响应式的作者网站。具体内容涵盖： * **品牌建设：** 如何为作者网站进行品牌定位。 * **基础设置：** 创建Gravatar、选择域名、购买主机套餐以及设置域名解析。 * **WordPress搭建：** 如何安装、配置WordPress基础设置，以及安装和定制高级主题和外观，打造独一无二的网站风格。 * **网站功能增强：** 如何选择合适的插件，添加引人入胜的内容，以及展示作者的书籍库。 课程强调，构建一个移动端响应式的作者网站对于所有自出版作者来说是**必须的**。本课程将全程指导学员完成这一过程。
The Author Website Masterclass will show you how to create an original, professional-looking, mobile responsive author website, where you can engage with your readers and turn them into fansOne of the biggest hurdles that a new author faces at the beginning of their self-publishing career is that of anonymity.Fortunately, there are a number of strategies available to self-published authors to overcome this, such as Perma-free Books, Lead Magnets, Front and Back Matter Promotions, Search Engine Optimisation, Video Marketing and Guest Post Commenting, each of which can be very effective.Central to all of these promotional strategies is an online presence and in particular an author website.If you have yet to start building your writer platform, then now is the time to do so, beginning with the creation of a great looking author website.A step-by-step guide to creating a professional responsive website that you will be proud ofIn this course, you will get an over-the-shoulder view as I build a responsive author website totally from scratch for one of my niches, step-by-step.In this way you will learn:How to brand your author website, create a Gravatar, choose a domain name, a hosting package and how to propagate your domain name to your hosting packageHow to install WordPress, configure the basic settings, install a premium theme, install a premium skin and customise your website to make it look totally originalHow to choose the correct plugins for your website, add engaging content and of course your library of books.The building of a mobile responsive author website really is a MUST for every self-published author. And this course will walk you through it every step of the way.
