|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/research-methodologies-in-strategy-and-product-development/
课程评论：没有评论
课程总结：研究方法论在战略与产品开发中的应用 欢迎参加MTF学院的专业文凭课程《战略与产品开发中的研究方法论》。该课程由总部位于葡萄牙里斯本的MTF管理、技术与金融学院提供。MTF学院是一个全球性的教育与研究机构，专注于商科与专业领域的混合（校园和在线）教育，涵盖商业与管理、科学与技术、银行与金融等领域。 本课程导师亚历克斯·阿莫罗索（Alex Amoroso）是一位经验丰富的专业人士，具有扎实的学术与行业背景，专注于研究方法、战略制定与产品开发。她在里斯本社会科学与政治学院获得了博士学位，并在多个企业中领导研发、产品开发与市场分析工作，成功实施了多种行业最佳实践。 课程目标是培养学员具备有效决策的知识与技能，强调以人为本的创新与可行的洞察，采用多学科的方法促进创新与产品开发。课程围绕战略与产品开发中的研究方法论展开，涉及市场研究、顾客研究、竞争分析、趋势分析、内部分析、产品概念测试与可用性测试等多方面内容。 学习研究方法论对于企业的重要性体现在降低风险、增强顾客中心意识、获取竞争优势、促进创新以及提高投资回报率等方面。此外，掌握这些技能还能助力个人职业发展，提升战略思维能力与领导潜能，增强在职场中的影响力与可信度。 通过本课程，学员将具备必要的研究能力，以支持其在全球商业环境中取得卓越成就。
Welcome to Course: Professional Diploma in Research Methodologies in Strategy and Product Development by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 400 000 students.Course Author:Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R & D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.Course goals:Equip with knowledge and skills for effective decision makingEmphasise human-centric innovation and actionable insightsMultidisciplinary approach for innovation and product developmentWhat are Research Methodologies in Strategy and Product Development?Research methodologies in strategy and product development are the structured approaches and tools used to gather, analyze, and interpret information supporting strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, rather than assumptions.Main Focuses of Research Methodologies in Strategy and Product DevelopmentMarket Research: Understanding the size, trends, competitors, and opportunities within a specific market or industry.Customer Research: Investigating the needs, pain points, behaviors, and preferences of your target audience.Competitor Analysis: Evaluating the strengths, weaknesses, strategies, and market share of competitors.Trend Analysis: Identifying emerging patterns, technologies, or customer preferences that could shape the future.Internal Analysis: Examining a company's strengths, weaknesses, capabilities, and resources to inform strategy.Product Concept Testing: Gathering feedback on proposed product ideas early in the development process.Usability Testing: Assessing how easy and intuitive a product is for users.Why is Learning Research Methodologies Important for Companies?Reduced Risk: Data-driven decisions significantly minimize the chance of costly mistakes.Customer-Centricity: Aligns strategies and product features directly with validated customer needs, improving satisfaction.Competitive Advantage: Uncovers market gaps, competitor vulnerabilities, and potential areas for differentiation.Innovation: Fosters a culture of experimentation, validating ideas prior to significant investment.Increased ROI: Improved decision-making leads to higher returns on product development and strategic initiatives.How Can Research Methodologies Support Career Building?Demand: Companies are actively seeking professionals skilled in market, customer, and competitive analysis.Versatility: These skills translate across industries and roles within organizations.Strategic Thinking: You'll develop the ability to see the 'big picture' and make informed recommendations.Data-Driven Approach: Your ideas will be backed by credible evidence, increasing your influence and credibility.Leadership Potential: Those who can understand market trends and customer needs often become highly sought-after for management and executive positions.
