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所在平台: Udemy |
课程主页: https://www.udemy.com/course/reputation-management/
课程评论：没有评论
课程名称：个人品牌的在线声誉管理 课程概述：您想学习在线声誉管理（ORM）吗？在线声誉管理是市场领域中最被忽视的细分市场之一。现有的在线声誉管理服务和软件主要针对企业和公司，大多数人并没有资格为自己或想管理个人品牌的个体提供在线声誉管理服务。在本课程中，我将教授您我关于在线声誉管理的所有知识。为什么我有资格教授这门课程？我是一个全方位数字营销专家，专注于在线声誉管理。我通过我在多伦多的数字营销机构帮助人们修复在线声誉，改善生活。现在，我想将我所知道的一切传授给您，让您也能做到同样的事情。 课程内容包括： - 了解个人的在线声誉管理（ORM）及其运作方式 - 学习如何超越负面谷歌链接，降低负面内容的排名 - 设置品牌警报，通知您有关自己或客户的媒体发布 - 审计网页和负面媒体 - 学习新闻学基础知识及如何删除负面文章 - 学习基本的公关知识，以及如何撰写和发布新闻稿 - 如何创建稳健的品牌形象以影响他人对个人的看法 如果您想学习针对个人品牌的在线声誉管理，这就是适合您的课程！
Do you want to learn online reputation management (ORM)? Online reputation management is one of the most underserved niches in the marketing realm. The online reputation management that exists today in terms of services and software is also geared towards businesses and corporations. Most people are not qualified to provide online reputation management services for themselves or for individuals who want to manage their personal brands. In this course, I'll teach you everything I know about online reputation management. Why am I qualified to teach this course? I'm a full-service digital marketer specializing in online reputation management. I've helped people repair their online reputations and lead better lives through my Toronto-based digital marketing agency. Now, it's time for me to teach you everything I know so you can do the same. What's in the course? Learn what online reputation management for individuals (ORM) is and how it works Learn about how to outrank negative Google links and push down negative content Learn how to set up brand alerts to notify you about media released about you or your clients Learn how to audit webpages and negative media Learn the fundamentals of journalism and how to remove negative articles Learn basic PR and how to write, then publish a press release Learn how to create solid brand images to sway the way people perceive individuals If you want to learn online reputation management for personal brands and individuals, this is the course for you!
