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所在平台: Udemy |
课程主页: https://www.udemy.com/course/relationship-marketing-for-customer-retention/
课程评论：没有评论
**课程总结：关系营销与客户留存** 本课程深入探讨了关系营销在企业生存和发展中的核心作用。课程强调，客户是企业生存的基石，理解并满足客户需求是关系营销的根本。通过建立牢固的客户关系，企业能够实现可持续的增长和盈利。 课程指出，留住现有客户比获取新客户更具成本效益。因此，企业应致力于提高客户留存率，这需要对客户全心投入。关系营销不仅关注外部客户，也强调“内部营销”，即将市场营销理念应用于企业内部，以影响员工的行为和决策，从而更好地服务客户。 课程还阐述了关系营销的关键要素，如协作、忠诚和信任，这些要素能够建立客户的信任感，促使他们成为忠实顾客。良好的客户体验能够帮助客户更轻松地做出购买决策。 最终，关系营销的核心原则在于留存客户，通过超越竞争对手以满足客户需求，建立互利的合作关系，从而确保重复购买和长期的业务往来。掌握关系营销是企业获得关键竞争优势的重要途径。
The owner of every business is the customer, because without the customer no business can survive, this underscore the important of the customer in any organisation.Relationship marketing is projected to understand the customer and provide the customer with anything they want. building strong relationship with a customer is a good thing for the growth of the organisation which will turn into profitability.Every organisation need to build a strong customer bonds for effective mutual benefits, good firms will not do things for their customers to leave them because it cost more to gain one new customer than to loss them. Companies need to do more to improve customer retention, which comes by total commitment to the customer. Relationship marketing stresses internal marketing, which is using a marketing orientation within an organization itself. Many relationship marketing attributes like collaboration, loyalty and trust determine internal customers' words and action. Relationship marketing build strong trust and clearly influence customers to become loyal. Relationship marketing help customers to take decisions easily because of their experience with a company. A principle of relationship marketing is the retention of customers in order to ensure repeated trade preexisting customers by satisfying requirements above those competing through a mutual beneficial relationship. Relationship marketing is a key competitive advantage.
